Mahindra First Choice Wheels - India’s No. 1 multi-brand certified used car company — inaugurates its first authorized dealership in Motihari, Bihar

All India network now at 362 outlets

June 4th, 2014, Motihari: Mahindra First Choice Wheels Ltd. (MFCWL), India’s No. 1 multi-brand certified used car company, today expanded its presence in East India with the inauguration of its first authorized dealership in Motihari, M/s S.S. Automotive. This new outlet is located at Bariyarpur, NH -28, near Shree RC Enterprises and is spread over 4500 sq. ft. with a display area of 3700 sq ft. and parking area of 3200 sq. ft.

The new dealership was inaugurated by Tarun Nagar, National Head - Franchisee Operations & Network, Mahindra First Choice Wheels Limited.
“Mahindra First Choice Wheels already has a presence in Bihar with 23 outlets and this new dealership will help us significantly expand our footprint in the state. With a used car market size of over 370 cars per month, we see good scope for growth and S.S. Automotive’s knowledge of the local region combined with our experience will help us make further inroads in this market,” said Mr. Nagar.
“We are very proud to bring the Mahindra First Choice Wheels brand to Motihari. Our dealership will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation to all those wishing to purchase or sell a used car,” said Mr. Raj Kumar Tripathi, MD, S.S. Automotive.
The company’s footprint in Bihar currently encompasses 23 dealerships and it further plans to expand this number to 30 outlets by year end. Key focus towns include Patna, Gaya,Bhagalpur, Begusarai etc
From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way. The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.