Mahindra First Choice Services Opens 7 Workshops in Gujarat

Plans to set up 40 multi-brand car service workshops in Gujaratby March2017


  • Mahindra First Choice Services strengthens its presence in Western India with the opening of seven Franchisee Owned Franchisee Operated (FOFO) workshops in Gujarat
  • Plans to set up 40 workshops in Gujarat by March 2017
  • The company aims to expand its network to over 500 workshops by 2018

August 8, 2016,Ahmedabad: Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops, and a fully owned subsidiary of the USD 17.8 billion Mahindra Group, continued with its expansion strategy in western India,with the opening of seven Franchisee Owned Franchisee Operated (FOFO) workshops in Gujarat.The company’s pan-India network currently stands at160workshops.

The workshops are located in Vadodara, Surat, Vyara,Mehsana, Vapi and Kalol in Gujarat.MFCS has also appointed franchisees in Bhavnagar, Visnagar and Nadiad.

“Wesee a huge potential for the multi-brand car servicing business in this region. The Gujarat market is an underserved one, with limited options to meet the servicing needs of its growing car parc. Our lean and cost-efficient business model, supported by skilled technicians, genuine spare parts, state-of-the-art equipment and robust processes, has received an encouraging response from franchisees across the country and in this region. I am confident that our new franchisee partners, will help us fill the lacuna that exists in this market and further build on our existing competencies, with their strong customer - focus and deep knowledge of the local market,” saidYVS Vijay Kumar CEO, Mahindra First Choice Services.

Mahindra First Choice Services plans to set up 40 workshops in Gujarat by March 2017. The company has invited expressions of intent from prospective franchise partners in Ahmedabad, Anand, Karamsad, Khambhat,Modasa,Palanpur, Deesa, Tharad,Chhota Udaipur, Pavi-Jetpur, Sankheda, Naswadi, Jhalod / Devgarh Baria, Gandhinagar, Kapadwanj,Virpur, Lunawada,Unjha,Morbi,Godhra,Halol,Siddhpur,Radhanpur,Himmatnagar,Idar,Khedbrahma,Padra,Savli,Dabhoi,Karjan,Amreli,Palitana,Mahuva,Botad,Dwarka, Jam-Khambhalia,Talala,Veraval,Una,Jamnagar,Junagadh,Chorwad,Bhuj,Mundra, Gandhidham /Anjar,Porbandar,Rajkot,Limbdi,Chotila,Bharuch,Ankleshwar,Jambusar,Rajpipla,Navsari,Vansda,Bilimora, Surat,Bardoli,Ukai, Valsad andAtul.The planned expansion in Gujarat will help the company enhance the scale and depth of its operations and reach out to a larger number of customers across the country.MFCS will close the current fiscal with 300+ FOFO workshops across the country.

Mahindra First Choice Services, established in 2008, pioneered the concept of multi-brand car service workshops and has since serviced over 4,75,000 cars. At present, it has over 160 workshops. The company aims to expand its network to over 500 workshops by 2018 and is investing more than INR 250 crores to create the infrastructure, to achieve this goal. The company has its all-India cluster warehouse network of 30 and it plans to open more warehouses across the country, in order to ensure a steady supply of spare parts to its workshops.

Customers can save between 10 to 20 per cent on car servicing costs, at MFCS workshops, as compared to authorized service centers of several car brands. Each MFCS workshop uses quality spares procured at competitive rates in bulk from original equipment manufacturers (OEMs). Its stringent quality measures include a mandatory 60 point “First Choice First Check” on every car. MFCS also facilitates hassle-free cashless insurance through leading insurance companies and offers the convenience of free service booking online on or via its toll free number 1800-22-4008.

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