Lucknow to witness the Soulful music at Idea Jalsa on 4th December2013

Idea Jalsa Ê»Music for the Soul presents the world renowned Maestro Padmashree Hariharan and the Qawwali and Sufi star Munnawar Masoom, a one of a kind music Carnival in Lucknow on 4th December, 2013

 

Lucknow, 4th December, 2013: Idea Jalsa is back with a new season offering a wide variety of Indian music featuring over 50 genres and more than 150 musicians. This year 14 cities will witness enthralling performances by selected musicians. After a scintillating and mesmerizing musical evening in Amritsar and Hyderabad, the city of Nawabs - Lucknow will experience the tranquillity of soulful music which will enthrall listeners with Sufi, Qawwali and Ghazals by Munnawar Masoom (recently seen in the film D Day starring Rishi Kapoor) and Maestro Hariharan, at the UP Sangeet Natak Academy Ground

 

Idea Cellular has partnered with this unique project since inception in 2006. With seven years of a successful journey, Idea Jalsa has grown from strength to strength across all mass mediums. From television programming on DD and Zee TV, Idea Jalsa now reaches to over 165 countries worldwide through Zee TV International, FM Radio programming, In-flight Entertainment programming, CDs, Live Concerts in more than 60 cities, and others.

 

Idea Jalsa is a unique project which brings together legends, maestros, stars, young maestros, and rising Stars of Indian Music, to present a rich & diverse showcase of Indian Culture and all of it through purely Live Music Performances. It has already given a platform to 7,000 musicians. It redesigns the aspects of Performing Art, i.e. presentation on stage, styling of clothes, conversing with audiences and getting informal with them, etc. which has become the X factor of the Idea Jalsa experience. The use of technology, i.e. large LED walls, to enhance the overall appeal of the show which gives a visual treat to its audience is yet another aspect in which it is a trend setter.  

 

The brand Idea Jalsa has reduced the gap between masses and classes — for the discerning audience as well as the masses who get introduced to the rich diversity of Indian Music. This USP and the use of different relevant mass mediums, has ensured a reach of more than 21 crore people in India alone, till date — setting records.

 

 Idea Jalsa’s 14 city concert tour promises performances across a large variety of Indian Music genres. It is scheduled to present more than 150 artistes on this tour. For details of the special Concert in Lucknow and the following cities log onto www.facebook.com/artandartistes and watch the live webcast at www.youtube.com/artandartistes

 

Mr. Rajesh Naik, Chief Operating Officer — UP East, Idea Cellular, said, "Idea has always believed in the power of Music to connect with our audiences. Idea Jalsa has been one of our flagship music properties, along with Art and Artistes, and has enabled us to enrich Music lovers across the country with live performances and rich musical content in other formats. We are happy to bring these legendary musicians and singers to Lucknow, and are hopeful that our customers will experience a memorable evening with Idea Jalsa.”

 

Durga Jasraj (Founder and Director, Art and Artistes) and Neeraj Jaitly (Director, Art And Artistes) said, "We are happy to showcase the Qawwali and Sufi star Munnawar Masoom (recently seen in the film D Day starring Rishi Kapoor) and world renowned Maestro Padmashree Hariharan at Lucknow. We are looking forward to the soulful evening. Our gratitude’s to Idea Cellular, Aditya Birla Group for supporting and partnering in this musical journey since we started this noble cause, this has enabled Idea Jalsa reach this iconic status. It is rewarding to experience the overwhelming response from the audience from all over which makes Idea Jalsa what it is today. Needless to say the contribution of all Musicians and their enthusiasm towards Idea Jalsa makes us feel more responsible.”

 

 

 

For more information

PR 24x7 Network Limited

Atul Malikram

[email protected]