Life OK powers Mallika Sherawat’s hunt for Mr. Perfect in The Bachelorette India — Mere Khayalon Ki Mallika
~ New reality series captures Mallika Sherawat’s journey to find true Love ~
~ Life OK brings to life its promise of disruptive content once again ~
Mumbai, 23rd April 2013: “Yes, I’m single. But I’m looking for someone who can sweep me off my feet to change that!” quips Mallika Sherawat. Life OK, India’s fastest growing Hindi General Entertainment channel, yet again challenges the rules of Television by bringing to life a gripping reality series. Christened The Bachelorette India — Mere Khayalon Ki Mallika, this larger than life series will trace bold and charismatic actor Mallika Sherawat’s journey to find her Prince Charming.
The Bachelorette India — Mere Khayalon Ki Mallika is based on the famous international series The Bachelor, an on-screen cupid that has converted several fairy tale dreams into reality. Life OK will present the globally acclaimed show with Indian twists to captivate its viewers. The channel has officially acquired rights for The Bachelor USA.
Mallika has travelled a long-way, battled all odds to shed inhibitions of a small town girl from Haryana and become a global celebrity that she is today. The quest to reach pinnacle of success left no time to find her Fairy Tale Love. The Bachelorette India will be Mallika’s aid as she explores a new facet of love and companionship in her life.
Says Mallika Sherawat: “I’m looking for someone who is self-made, well educated, grounded and above all someone who can be a friend and not just a lover. I prefer men who take risks in life and especially the ones who are not afraid to speak their mind. I’m hoping that through The Bachelorette India, I find what I’m truly looking for — a friend and a soul mate.”
Speaking on the concept of the show, Ajit Thakur, General Manager, Life OK said: “The Bachelorette India — Mere Khayalon Ki Mallika brings together Bollywood and Television to tell a magical fairy tale. We are proud to be associated with a famous International format — The Bachelor that has many successful seasons to its credit in nearly 25 countries. This show gives us a unique opportunity to partner Mallika in her quest to find true love. We are confident that the series will strengthen Life OK’s programming and set another benchmark in quality entertainment.”
The majestic and opulent locales of Rajasthan will provide a perfect setting for Mallika’s journey to find her one true love. Online registrations for The Bachelorette India — Mere Khayalon Ki Mallika begin today which will be followed by rigorous rounds of short listing. Mallika will then select the top 30 self-made, honest bachelors from all over India who will vow to stand by her and love her unconditionally.
Life OK invites all eligible bachelors, aged 21 years or above, to be a part of this once in a lifetime opportunity. Every application will be closely monitored. Registration opens today and eligible bachelors can log onto www.lifeok.com or call 505782717. They can also send a SMS to 57827 with <name> space <age> space <city> to register. After a thorough back ground and quality check, 30 lucky bachelors will be chosen as suitors for Mallika.
So catch all the excitement as Life OK takes on the mission of finding love for Mallika
About Star India:
STAR India has defined India's broadcast media for the last two decades and is today one of the leading, pan India, media and entertainment conglomerates.
The STAR India network comprises of close to forty channels in eight languages received by more than 400 million viewers every week across India and 100 other countries. Its channel portfolio includes Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1, General Entertainment Channel. STAR India has a leading presence in regional broadcasting as well through a bouquet of joint venture channels i.e., Asianet channels and Star Vijay.
For further information, please contact:
atul @ 9755020247
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