Life OK introduces Kaisa Ye Ishq Hai...Ajab Sa Risk Hai

A light-hearted romantic comedy starring Sukirti Kandpal and Gaurav S Bajaj starts
22nd April, Monday-Friday at 10pm


Mumbai: Life OK, India’s fastest growing Hindi general entertainment channel, will capture the travails of love in its new saga Kaisa Ye Ishq Hai...Ajab Sa Risk Hai. The channel moves beyond the conventions of a girl meets boy story to explore multiple facets of love in this mellow and tranquil tale of two individuals, brought together by fate.


Kaisa Ye Ishq Hai…Ajab Se Risk Hai is a story of two fiercely independent protagonists, Rajveer and Simran, who, albeit being complete opposites, discover love in togetherness. True to the belief love knows no boundaries; their affection for each other helps them battle odds. But would their union survive when love puts them to test? Life OK’s Kaisa Yeh Ishq Hai…Ajab Sa Risk Hai, starring Sukirti Kandpal and Gaurav S Bajaj, answers these very questions. The show will premiere on 22nd April 2013, and will air every Monday to Friday at 10PM on Life OK.


Simran is a modern, dynamic, independent young woman settled in Singapore who keeps detractors at bay to choose the life she wants. Rajveer, her beau to be, is a rustic but determined individual, hailing from a conservative family in rural Haryana. The two are complete antithesis of each other and get off to an edgy start, hating the sight of each other. But as is said, opposites attract, and their hate too eventually turns into love.


Will Rajveer’s conservative family accept Simran’s modern views? Will a traditional family put up with Simran’s modern outlook? Or will Simran forego her beliefs for her love?


The story traces the journey of Simran, the young no nonsense girl, resolute in winning her love back and how she tackles difficult situations to win a place in the hearts of her traditional sasuraal.


Commenting on the show, Ajit Thakur, General Manager, Life OK says, “After introducing a host of innovative and interesting concepts on Television, we now bring to our viewers a beautiful love story, Kaisa Yeh Ishq Hain…Ajab Sa Risk Hain. Staying true to our promise of providing meaningful entertainment, this show also blends great narrative with fantastic entertainment. The show will be a heady mix of comedy, romance and entertainment for our viewers.”


Along with Sukirti and Gaurav, the series also stars Arun Bali in a prominent role.  Kaisa Yeh Ishq Hain…Ajab Sa Risk Hain, produced by Siddhant Cinevision brings together a fresh new cast and a fresher take on love stories.


Catch the romance on Kaisa Yeh Ishq Hain…Ajab Sa Risk Hain, 22nd April onwards, every Monday to Friday at 10 PM, only on Life OK


For further Information, please contact:

Atul Malikram