Surprising most everyone in the world, Facebook has exploded onto the scene as one of the most popular Web 2.0 sites there are. More social interaction takes place on Facebook now than ever before, and marketers are taking advantage of that to expose their audience to their business and products. So if you're an online marketer and you haven't yet started making use of Facebook's medium to spread the word about your product, you're missing a golden opportunity to mine a potential market of millions of prospective clients. There's no doubt that Facebook is the most popular tool to communicate with your social circle, which is why people spend a large amount of time to stay in touch with friends, make new contacts, play online games and join various groups of interest. So, think about how many people are on here, then see your message being broadcast to all these people. Your website will gain untold amounts of traffic, and even get you more eventual business that's profitable. In this article we will be looking into how you can use Facebook to market your product/service and get results.
Facebook, Inc. knew the inherent power of their network to aid online businessmen in locating and attracting prospects to their market sites. This is why they didn't wait too long to launch Social Ads, a service that allows you to place ads on Facebook and target people according to their demographics. What this means is you can choose to have certain groups, by gender or age, be the ones to see your ad. You drastically improve your chances of getting someone to click on your ad and make a sale if you create an ad that markets specifically to their wants or needs. You also will get fewer clicks on your promotion by people who have no interest in the product you are selling. So driving high quality traffic that converts is easy when you target the right users. Another interesting option is to allow your company's Facebook photo or logo to be attached to your ad making it stand out from the other ads in the network. Keep in mind that your copy, as well as the ad, is responsible for the kind of responses you will get. So when you're writing your ad you'll want to make sure it's aimed at the market you're targeting.
A free method for marketing on Facebook, rather than spend the money on advertisement space, is to create a group or fan page for your business on Facebook. If done correctly, you and your product can gain popularity and a large audience. Facebook users have an addiction when it comes to joining a group of their interest or becoming a fan of a page. So you can definitely make use of this and create your own fan page or group and start getting people to it. You can help members invite other members to your group, as there's an in built function. However, in order to get the most out of your fan pages is to advertise and promote them through the use of Facebook's Social Ads and other marketing tools. It is possible to get thousands of members signed up to your pages and groups in a single day, however, having the skills to get those members to convert into traffic and sales is key.
Finally, you should know that Facebook is connected to millions of people and it is possible to get thousands of followers overnight. Regardless of the outcome for your business, you'll have a strong outlet for marketing, due to the fact that your visitors will have already expressed their interest. Just do what you can on Facebook and never say no to someone who might do you some good in the long run. Be sure you are involved in any group that corresponds to your product or business and interact with the people in the group.
Tonio Choate is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on Qivana leads and on mlm recruiting tips