Leading Saskatchewan Real Estate Agents Are Ahead Of The Marketing Curve

A new online multiple listing service (MLS) directory to find the real estate agents in Canada and the United States has been launched. www.real-estate-locators.com is not just another online directory. It has also been conceptualized to provide search engine marketing (SEM) services for the players in this industry vertical. Currently, it provides the database of the agents of eight states/provinces in Canada and 13 states in the United States. All listed members are duly registered and licensed by the concerned federal or state government body. The Saskatchewan Province of Canada is also represented by the duly licensed Saskatchewan real estate agents.

The Directory Follows Two Methods Of Categorization Of Agents:

a) State or province wise ( Regional ) categorization
b) According to the type of real estate

The Website Has The Following Features:

a) Separate Buying And Selling Online Forms For The Real Estate.
b) Free Home Valuation −Those who have to know the current worth of their property have to simply fill an online form. The experienced agents check for the past sales history of similar properties and their location and provide with estimates.
c) Mortgage Calculator − This feature enables home owners to know their monthly installments if they decide to avail the loan for buying property.
d) Informative Articles − This feature has been incorporated to educate the readers on different matters related to this industry.
e) Easy Search − Local agents can be found by entering city, neighborhood, or property.
f) Advertising − This innovative feature enables the agents to promote their business online on this site and with other social networking linkages. The site promotes only one real estate agent per category or area by improving the Google page rankings using the targeted keywords, real time display of twitter and facebook updates, enabling creation of personalized bio page with link to the site, and free banner ads. The price for promotion is pegged at $49.99 per month.

The movements of Saskatchewan real estate market are usually related to the mortgage loan rates and vice versa. Since 2008, the prices of the real estate have stumbled to single-digit increases from the two-digit increases for the past few years. This indicates the slump in the market. This situation also calls for the adoption of new and creative marketing ideas by the Saskatchewan real estate agentsto stay afloat. The online multiple listing services of the whole nation and internet promotion tools are being increasingly used to have a nation-wide scope of doing business in properties. The changes to the MLS provisions enabling the real estate agents to charge fees from the clients for property listings and offer suitable packages to them, seek to provide flexibility of operation for the agents.