UK fitness company HardCore Fitness joins the foam roller revolution

Blackburn, Lancashire, Tuesday 12th May 2015 - Hardcore Fitness today announces the launch of its indestructible Foam Roller. Foam rolling has become increasingly popular over the last few months, especially among runners, cyclists, gym-goers and triathletes.  This is mainly due to its ability to massage and iron out tears in the muscle fascia (or trigger points, as they are known), and therefore avoid injury, reduce soreness, and improve blood circulation and range of movement.

The HardCore Fitness Foam Roller stands out from the crowd because of its indestructible EVA foam core. This firmness is extremely important, as it will ensure the user receives a firm and intense deep-muscle massage experience.

Online sales are expected to be favourable as the fitness market embraces the foam rolling revolution. The new Foam Roller was developed by husband and wife team Sol and Michael Parker - online entrepreneurs with a background in health and fitness.  

"We're really proud of our HardCore Foam roller.  We wanted to create a rigid core foam roller that wouldn't buckle or de-shape, in order to perfectly imitate the strength and intensity of a professional massage, so we spent a long time searching out for the very best quality manufacturers that could make that possible", comments Director Sol Parker.

She continues: "I'm not surprised foam rolling has taken off like it has. It is like having your own personal masseur or physio without the price tag. I'm a convert."

The HardCore Fitness foam roller is available online nationwide, and once success is proven, it will be rolled out to other European markets like Germany, France and Spain, where foam rolling is now beginning to gain popularity, following in the footsteps of the United States and the UK.

Visit here for more details :

Hardcore Fitness
Unit 6
565 Duttons Way
Shadsworth Business Park
Blackburn BB1 2QR
United Kingdom
01254 262 160
[email protected]