Portsmouth, NH, November 7, 2012 — Many businesses have recently experienced crushing blows from the newest search engine algorithms, such as Google’s Penguin, and are struggling to work their way back into Google’s good graces. Even businesses that believe they’ve been practicing “white hat” SEO tactics all along have a long list of unnatural links that are damaging their online reputation and ranking. If you think that Google Analytics alone can save you from the wrath of the Penguin, think again. The newest algorithms are evaluating even more today — including the validity of every link to and from your website. That’s why the founders of New Hampshire based Jungle Torch developed the unprecedented Backlink Checker as part of their innovative link analysis tool.

Google’s Penguin has automated much of the work that Google’s search quality team had done manually in the past. Turning manual analysis into an automated algorithm has changed the playing field for many businesses. Even websites that have been playing by Google’s rules all along are being penalized due to a number of violations that they weren’t even aware of. “Unnatural links are proving to be one of the most costly and time consuming violations to fix,” said Nate Tennant, co-founder of Jungle Torch, “Developing Backlink Checker as part of our link analysis tool has helped our clients identify and eliminate these unnatural links before the damage is done.”

Websites with legitimate and valid links to and from the site will rank favorably with search engines. However, unnatural links are not always created by the owner of a website and these links can be very difficult to hunt down online. Links to a website may appear on blogs, personal websites, ecommerce sites, forums, press releases, wiki sites, social networks, news sites, web directories and article directories. Some websites stuff as many links as possible on as many sites as possible — which is an unethical practice that sends up red flags to search engines. Some businesses entrust an SEO agency to build links for them only to receive a violation notice from Google because the SEO agency used “black hat” tactics to build thousands of damaging, unnatural links to their site.

Back link Checker empowers businesses to identify unnatural links and take action before search engines do. Like Jungle Torch’s keyword ranking tool, their link analysis tool is always at work evaluating the integrity and ranking of your website. Back link checker routinely and automatically locates and evaluates the validity of thousands of links to and from a website. Users can log into their password protected dashboard at any time to view a comprehensive report on inbound and outbound links. Jungle Torch offers a free trail of Backlink Checker and their keyword ranking tool on their website http://www.jungletorch.com.

About Jungle Torch
Jungle Torch is an advanced SEO and social media platform that gives unprecedented insight into a company’s SEO and Social media presence. Purpose-built by some of the pioneers of online search engine technology, Jungle Torch consolidates diverse online marketing analytics into a powerful SEO dashboard. Using a best-in-class sentiment engine, Jungle Torch provides an easy-to-understand, single view into Twitter, Facebook, weblogs and news sources with targeted identification of postings relevant to the user’s organization, as well as a complete sentiment analysis that determines whether online comments are trending positively, negatively or neutral.

In addition to tracking social media, Jungle Torch also gives users the ability to not only measure the success of SEO programs but also improve them a variety of Jungle Torch tools which include a keyword ranking tool, link analysis tool, blog automation, social media updating and social bookmarking. Jungle Torch also allows users to benchmark against competitor sites.

Jungle Torch is based in Portsmouth, N.H. For more information, please visit us on the Web at http://www.jungletorch.com.