Portsmouth, NH, January 25, 2016 — Search engine optimization (SEO) is the process of increasing the amount of organic website traffic by ensuring that a given website appears near or at the top of search engine results. It is understood that social media presence is a contributing factor in optimizing a business’s website traffic, but it isn’t enough to simply set up a social media account and wait for customers to find you. Research shows that merely having a business Twitter account or advertising on Facebook may not be enough to affect your ranking in the eyes of Google or other search engines.

The key to getting the most of your social media endeavors is to intertwine them with your overall SEO and web design and development strategy. Similar to the optimized content on your website, the content you develop for your social media outlets should contain search-terms or keywords that people are using to locate your services online.

Along with using key words, providing opportunities for social sharing via social media will help to boost your search engine rankings. Social media accounts should contain external inbound links to your business’s website, along with high quality shareable content that encourages your social network to share, like, or favorite your posts. These opportunities for social sharing will both increase the number of visits being directed to your website, and show Google that Internet users are interested in the content your business is generating.

Social media also affords you the ability to achieve your best local SEO presence. Engaging with other local businesses on social media will send local-specific authority signals to major search engines. It’s imperative to post or tweet from local trade shows and events, and share other local businesses’ high quality content. These practices will grow your business online.

To consult with the best SEO Company about growing your business online, call Kirk at 603-766-4945.

About Kirk Communications website design and development company
Kirk Communications is a digital agency with a focus on SEO and website design and development. Located in Portsmouth, New Hampshire, the company has additional offices in Luxembourg and New Delhi, India. In addition to being a website design and development company, Kirk Communications is a global provider of inbound marketing including Search Engine Optimization (SEO) and social media integration. As an SEO Company, Kirk Communications also runs large paid campaigns for clients (PPC). The company shares its philosophy, based on a focused commitment to strategic and tactical corporate communications, with clients across a broad range of vertical markets including technology, financial services and healthcare. Beyond being an integrated website design & development company, Kirk Communications offers an extensive suite of state-of-the-art SEO and PPC analytics, that, in conjunction with innovative message development, helps its customers refine their brand, increase visibility and stay ahead of their competitors. Kirk Communications counts among its clients A. M. Best, Exostar, JungleTorch, Airmar, Newport Deco, Atlantic Plastic Surgery Center, Zai Skis and Weekender House. For more information, please visit http://www.kirkcommunications.com