The MLS or Multiple Listing Service has long been the standard tool for real estate agents to market and even sell property online. In the United States alone, the MLS is used by 75% real estate agents. The next step after MLS should be unique and appealing, and able to create better functionality for consumers. IDX solutions or Internet

Data Exchange helps enhance the cooperation between the Realtors to ensure effective marketing and property sales. IDX solutions help the MLS participants to dispatch the listings on various websites online.

 

Why should one use IDX Solutions such as Facebook IDX?

As a real estate broker, you can exchange consent to show the listings of others on the internet. Thus, you can customize the listings that are revealed on your website. Aside from the fact that you can offer site visitors access to various listings, one unique aspect behind IDX Solutions is that it allows effective solutions to acquire and maintain contact with consumers in real estate transactions. Let us look at the unique advantages of IDX Solutions and why they are the standards for real estate websites nowadays.

?              If you are a member of The Association of REALTORS, IDX Solutions can offer you additional functionality to deal with future real estate consumers.

?              You can optimize your website by allowing full marketing benefits and functionality.

?              Take advantage of the data that brokers have already put into the system. Gain contacts of real estate consumers and maintain connections with them.

Choosing the best IDX Solutions

One of the more popular forms of IDX is the type that is integrated into your website. It is a very popular option for real estate websites since it offers unique opportunities for website owners to improve marketing presence, especially in term of SEO. Integrated IDX Solutions utilize one page for each listing and each listing can be crawled by Google. Another unique aspect of integrated IDX Solutions is that the landing pages create quick links as well as predefined, optimized searches to ensure targeted traffic.

Another option for IDX Solutions would be the framed type. This is also a very common option for real estate websites. Unfortunately, they are not crawlable by search engines which is why compared to integrated types; the framed ones are not as popular for those who want to generate better targeted traffic. The framed page is a page within a page and is hosted on another server. Thus, it might not be the most practical option to consider.

 

The IDX solutions such as Facebook IDX allow users to effectively access the MLS and make it easier to keep your consumers using your website. By pulling data straight from listings to your website, it is possible to generate traffic and make sure that users will continue using the website. If you want to use IDX Solutions, it is necessary to check if the website integration complies with the local MLS rules.

 

The IDX Solutions come from a wide range of providers but a very important aspect to consider is if the provider has reliable customer service so that handling and implementing the system will be easier.

 

Make your real estate website more appealing for your consumers with our host of IDX Solutions such as Facebook IDX. Visit our website to find out more about our unique services for real estate websites.