12, February 2016: UK companies are finding more and more opportunities to sell their products in the Chinese market, but cultural and language differences can make market research difficult.
Hub of China, an independent agency based in the UK, offers a wide range of services to businesses planning to enter the market research in China, including focus groups, translation services and a suite of marketing tools.
“We are a team of practitioners who are either Chinese or have traded in China for many years,” a spokesperson for the company said. “We offer our clients access to our immense knowledge of the Chinese business world and our academic training in marketing, as well as a team that has fluency in Mandarin/Cantonese.”
One of the company’s major services is running focus groups for businesses in a wide variety of industries. The company handles recruiting participants based on a client’s demographic specifications, running in-depth interviews in Mandarin or Cantonese, creating translations and videos of the interviews and completing a summary that gives businesses insight into how consumers in China will view their product.
“We work with clients to assemble questions that will give them the best information about their position in the Chinese market,” the spokesperson said. “Our years of experience working in the country allows us to get the most accurate picture for companies.”
Hub Of China’s focus groups can take place in a number of first-tier cities such as Beijing, Shanghai, Tianjin and Guangzhou, as well as second-tier cities such as Harbin, Xian, Dalian and others.
In addition to market research, the company creates websites focused on Chinese consumers, including user-friendly interfaces and website copy designed to capture the attention of Chinese consumers. It also offers marketing expertise, including strategic planning, for companies planning to enter the market in China.
More information is available at www.hubofchina.com