How to set up an effective healthcare marketing plan

As a marketing person, you would be familiar with setting up a marketing plan for your company. While this approach is standard across the field, as a marketing person working within the healthcare industry, there are many things to consider when devising a healthcare marketing plan to make sure you’re on track. Here are a few things to consider when getting started:

 

1. Know what you are selling

 

In order to market your product or service effectively, it pays to know your exactly what you are selling better than anyone else. Try creating a matrix that outlines what you are selling and the corresponding target audience.

 

2. Define your business goals

 

Always keep an eye on the bigger picture. While you might be tasked with setting up a campaign for a particular new product or service, keep in mind the business goals of the company you work for.

 

3. Tie up with your sales team

 

Ultimately, marketing efforts support lead generation for sales. Whether this is for product sales, or for pushing wellness-packages as a clinic, you will need to align your marketing plan with the overall sales targets.

 

4. Identify your go-to-guys

 

Whether you are pushing for a great piece of content in a local trade magazine, or you are trying to secure a speaker slot at an important clinical convention, always ensure that you know who your subject matter experts (SMEs) are from the very beginning of your campaign.

 

5. Lay down your foundations

 

Before you launch head first into the implementation phase of your campaign, make sure you have covered all the basics. Is your website up to date? Do you have the latest company logo or the newest email templates? Have you checked that you have synced your marketing software with your CRM? These may seem obvious but forget one, and your whole campaign can be doomed from the offset.

 

If you are interested in the marketing jobs in healthcare companies or healthcare facilities in the Middle East, visit  http://healthychange.jobs to brows the job listings available on Healthy Change — the only job portal dedicated to the recruitment of medical professionals for careers based in the Middle East.