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Building your company’s brand identity when you are at the beginning of the journey and cannot really afford an extensive advertising campaign to make your name known, can be quite a challenge. In those particular cases, what is needed is a medium of promotion that is cost effective and requires minimum effort so that those efforts can be channeled in some other department that is in greater need.  For instance, personalized rugs can be quite helpful. A personalized rug can have the logo of the business printed in the center, and be strategically placed in spots with traffic, where people are likely to notice it.

 

A simple and smart logo, printed where it can draw the most attention, on a high quality rug, can make quite a difference in making your brand known to potential customers. Seeing as people tend to watch where they step or when they have to wait, it comes as no surprise that this method of advertising is preferred in private practices, for instance, or offices. A classy personalized rug with your logo placed strategically in the center can create an important first impression on the customer, letting him know that your success in business is founded on the attention given especially to small things. Of course that, in order for it to be efficient, the logo should be truly striking and smart. It should have a simple design and create a long lasting impression on the minds’ of potential customers that are likely to remember your products the moment they see it again and maybe recommend them to their friends if you have also impressed them with the quality of your services or your products.

 

But how is this accomplished in technical terms? Well, generally, personalized rugs are made of commercial carpet. The logo is transferred on a template which will then be used to transfer the logo of your business onto the carpet. The colors of the logo are also given considerable attention and only after the color combination is satisfactory will it be inlaid onto the rug.

 

Where can you use such a promotion tool; Where it would draw the most attention. Grace the floor of your corporate lobby with such a rug and let potential customers know that you display your corporate logo with pride. It is recommended to use a high quality product for this particular space since it has to create a long lasting positive first impression on the potential customers. Also, if you organize an event and your corporation is the star, you can display your logo at the entrance like at an Award Ceremony. Such an event will count as promotion on its own but the message that you will be conveying is that you pay extra attention to small details and that can only be in your best interest.

For more details on how to purchase personalized rugs, check out our website. A personalized rug can create a valuable first impression on your potential customers and if the service you offer is as exceptional as your attention to details, the moment they see your logo again, they will remember your services and are likely to recommend your products to their friends and that is valuable promotion.

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