HOW ONLINE REVIEWS AFFECT PURCHASING DECISION

SocioSquare is a full scale Online advertising agency that offers end to end online marketing solutions by leveraging the power of the internet, creating effective communication that make a difference. We are an internet marketing company with a social mind where we create 'conversations' that lead to 'engagement'. At SocioSquare, apart from providing Social media optimization services, latest tools and technologies are chosen to create customized solutions to ensure that they are successfully met. Be it increasing brand awareness, user engagement, improving brand perception, online sales, lead generation, mining consumer insight, effective e-CRM or simply creating buzz, SocioSquare is your one stop shop for every social media marketing tool! We also provide SEO service India, SEO package and also take care of SEO outsourcing.

SocioSquare is a division of AKG Media Group. Based in Philadelphia, and founded in January, 2009, AKG Media Pvt. Ltd. is operated independently by a dedicated management team of professionals with offices in Mumbai and PhiladelphiaStudying the consumer behavior regarding purchase decisions is very important. True is the fact that brand reputation and quality of the product really matter the most but what affects the influential purchase decisions all the more is the reviews. Marketers can tap this opportunity to maximize sales.

REVIEWS ON THE WEBSITE COUNT

today's consumers are tech savvy, they like to dig up through net and compare different options & reviews, ratings and social media play a big part in all this process.

Research says that about 60% of the customers read online reviews before buying any product or service. This makes it easier for making correct choices with the removal of any doubts related to the product.

We know that customers will look for reviews, so why not make it as easy as possible for them to do so by gathering reviews on your website. It's one of the first places people will look for reviews about your products and services. Not only will you be providing potential customers with the information they want to see, you'll also improve your SEO, increase conversions and drive more traffic.

AFFECTING TRUST FACTOR-
Reviews and word-of-mouth recommendations account for the most trusted sources of information for online purchases according to the latest Nielsen's latest Global Trust in Advertising report.

A brand should hold this in mind that it should not delete any negative reviews.

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