Honda enters a New Era in India
Unleashes Wave 2.0 of strategic expansion
- Starting July 2014, HMSI becomes the Only Honda in Indian two-wheeler industry
- Honda set to Challenge the Unchallenged, announces:
ß Honda’s 3rd mass motorcycle in Dream Series —”CD 110 Dream”
ß Priced at Rs. 41,100* - CD 110 Dream is Honda’s most affordable 2wheeler for India
ß To be available in 3 colour options from mid July, 2014
ß First exclusive look of its upcoming 3600 corporate campaign ’Honda is Honda’ shared
ß Q1, FY’2014-15 performance highlights:
ß Achieves market share of 25% - one in every 4 two-wheelers sold is now a Honda
ß At 34% growth, Honda’s growth curve is 2.5 times that of industry,
ß Ending Q1, FY’14-15, Honda becomes No. 1 in 125cc motorcycle segment for first time
ever
Delhi, July 4, 2014: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today announced
its next wave of strategic expansion as it enters a new era of independent and empowered
operations in India.
‘Honda is Honda’ corporate Campaign
Starting July, 2014, the Wings have become the ‘Only Honda in India’. It is in this context,
that Honda is bolstering its differentiated brand imagery with ‘Honda is Honda’.
In Phase I, the ‘Honda is Honda’ campaign will be teased digitally. Within the next fortnight,
this will be followed by a 3600 blitzkrieg across all mediums — TV, print, digital, radio and
outdoor. The campaign will echo the trust customers repose in Honda across India.
This campaign is a one-off. It is the first time where Honda’s brand ambassador Akshay
Kumar is singing in a TV commercial himself. The novelty factor is evident as professional
sky divers come together to form the Wings (Honda’s logo) high up in the sky!
Press Release: For Immediate Release
Elaborating more on Honda is Honda, Mr Keita Muramatsu, President & CEO, Honda
Motorcycle and Scooter India Pvt. Ltd. said, “Honda is Honda is more than just a
campaign, it is the start of new Era in India. Honda aims to be an integral part of every
2wheeler customer’s emotional landscape as it fulfills the mobility dreams of India.
With ‘Honda is Honda’ we want to reinforce that ‘Wings’ are the true enablers for every Indian
who can trust on Honda’s technology, legacy of excellence, quality, reliability and innovation
to chase their dreams.”
*Price- ex showroom, Delhi ... continued
Press Release: For Immediate Release
CD 110 Dream — Honda’s most affordable mass motorcycle
Honda’s Wave 2.0 of strategic expansion starts from entering into the basic sub-segment
of 100-110cc motorcycle (Basic sub-segment contributes 23% to overall 70 lac units sold
annually in 100-110cc industry) with the new CD 110 Dream — Honda’s most affordable
motorcycle in India.
The nomenclature “CD” is a mnemonic for Honda’s mass motorcycles in many countries
since 1966 while Dream evokes the legendary success of Honda’s first mass motorcycle
“Dream D” launched in 1949 in Japan.
Detailing on the CD 110 Dream, Mr. Yadvinder S Guleria, Vice President — Sales &
Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “As Only Honda, we
are now fulfilling the utilitarian needs of ‘rurban’ customers with CD 110 Dream. We are
confident that at its most affordable price of Rs. 41,100 (Ex-showroom, Delhi), the new CD
110 Dream will ride Honda into the hinterlands and multiply the success of existing Dream
series motorcycles.”
To satisfy the primary need of this category which is mileage, CD 110 Dream comes with
Honda Eco Technology or HET for an unmatched mileage of 74 km/liter (mileage based on
internal Honda test ride mode that is close to actual city riding conditions / ICAT mileage 83.32 kmpl)
As power is required for multiple riding and load carrying, CD Dream beats competition with
its class leading power output of 8.25 BHP @ 7500 RPM and torque of 8.63Nm @ 5500rpm.
On the style front, CD 110 Dream comes with stylish graphics, impressive exhaust, signature
silver engine sleeve, tempting silver tone alloy wheels, realistic meter console and tail light.
This motorcycle is specially developed for Indian customers, keeping in mind their practical
commuting needs. Making CD 110 Dream the best choice of daily commuting is its superior
ground clearance of 179mm (for dream ride over potholed road every time), extended
wheelbase of 1258mm (for better stability during high speed and uphill), long seat
(for comfortable rides over long distances). The tubeless tyres, viscous air filter and
maintenance free battery in CD 110 Dream significantly increase the durability of this
mass motorcycle.
CD 110 Dream makes a truly compelling buying proposition for customers in this segment
with its extremely attractive starting price of Rs. 41,100 (Ex-Showroom, Delhi).
Post the dispatches starting from mid-July’14, the motorcycle will available for sale across
the regions by August, 2014. The CD 110 Dream comes in 3 exciting colors (Black with Red
stripe, Black with Blue Stripe and Black with Grey stripe.) and Kick/Drum/Spoke variant.
Quick glance of Q1, FY’2014-15 sales
The first quarter saw Honda make impressive strides and sustain its positive momentum.
Gaining an impressive 5%, Honda’s market share reached 25% and it became the highest
gainer in the industry. One in every four two-wheelers sold today is a Honda.
Backed by customer demand, Honda grew 2.5 times that of industry with its 34% growth.
Honda continues its undisputed leadership with a clear 52% market share in Automatic
scooter segment.
In motorcycle segment, Honda dethroned competition to become No.1 in 125cc segment For
the first time ever with CB Shine leading the segment sales.
For more information, please contact:
Public Relations Department