Midlothian, VA - Businesses looking to capitalize on trade show season should be aware of new research findings from an international trade association for the promotional products industry that says giving away SWAG at trade shows positively affects customers' attitudes and behaviors and improves customer acquisition and retention.

According to the Promotional Products Association International (PPAI), the main reason people keep a promotional product is usefulness and writing instruments rank higher in usefulness than many other promotional items. A study done by the PPAI also found more than 52% of people who received a promotional product did business with the advertiser.

An easy way to improve the results of every event your company attends is using promotional pens branded with the company's logo, name and contact information. This gives customers a useful reminder of your company that they will keep. Industry experts agree that promotional products support brand recall and promotional pens are among the most often recalled promotional product categories.

My Logo Imprinted carries thousands of promotional items and has excellent customer service. Darlene Baugh, of the USDWA and a recent customer had this to say about the company, "Jay, I just wanted to let you know that the padfolios that you did for the USDWA's conference looked great. The sponsor that paid for them was happy!"

My Logo Imprinted features a great selection of promotional pens including a wide variety of colors, styles, and prices. Bic brand products, gel pens, retractable pens, gift pens, and custom orders. My Logo Imprinted guarantees the price you pay on your initial order of custom promotional products will be the same price you pay on any exact repeat orders throughout the year.

About My Logo Imprinted

My Logo Imprinted has over 50 years experience in the ad specialty industry and is your one-stop shop approach for customizing merchandise. The company takes online orders 24 hours a day, 7 days a week and has Live Online Customer Support available. My Logo Imprinted is a BBB accredited business with an A+ ranking from the Better Business Bureau.

Jay and Bev Powers
13926 Hull Street Rd, Suite 178
Midlothian, VA 23112