(Free Press Release)
Gillette‘s best shaving system Gillette Fusion: NOW IN INDIA

● India‘s 5 most well-known men in their own right Arjun Rampal, Rahul Dravid, Leander Paes, Baichung Bhutia and Pankaj Advani come together with the gorgeous Malaika Arora Khan to launch the Gillette Fusion system Gillette‘s best shaving system in India
● Designed to deliver the best manual shaves combining blade technologies, offering you the comfort of 5 plus the precision of 1™

Mumbai,September, 2011: India‘s 5 most well-known male stars from across Bollywood and Sports Arjun Rampal, Rahul Dravid, Leander Paes, Baichung Bhutia and Pankaj Advani joined hands with the gorgeous film actress Malaika Arora Khan to launch the five bladed Gillette Fusion shaving system in India, bringing the ace offering from the annals of Gillette, the world‘s leader in shaving products to step -change the shaving experience for Indian men.

The 5 hearthrobs came together with Malaika Arora Khan in an elaborate launch event, shaving with the revolutionary Gillette Fusion shaving system that combines revolutionary blade technologies to offer the the ´comfort of 5 plus the precision of 1™‘. The celebrities physically demonstrated how the Gillette Fusion technology with it‘s five blades shaving surface on the front will give you the closest shave and a single precision trimmer blade at the back will enable you to shave even the trickiest areas on your face including under the nose and side burns.

Commenting on the launch of Gillette Fusion, Sharat Verma, Marketing Manager, Gillette, said, “The launch of the Gillette Fusion range, which is Gillette‘s best shaving system globally is in line with our purpose of touching and improving more lives. The Fusion shaving system with five blades in front and a precision trimmer on the back is a step change vs Mach 3 and delivers Gillette‘s closest and most comfortable shave. Priced at just Rs.299**, Gillette Fusion Razor and Fusion Shaving Gel guarantee an unparalleled shaving experience through a next generation shaving technology at an affordable price.”
Rahul Dravid, the power house cricketer, affectionately referred to as “THE WALL” known to sport the clean-shaven look added, “My association with Gillette goes back a long way, I have seen the brand evolve in India. Precision is a part of my cricketing life; I ensure that I give my best performance at all times. Being the best is about feeling the best and the Gillette Fusion razor offering the ´comfort of 5 plus the precision of 1™‘ is the most comfortable and best performing shaving system, enabling men to look and feel their best. What makes this launch truly great - no more stocking on Gillette Fusion on trips abroad.. After having used Mach 3 and now Fusion, I can testify that Fusion provides a significantly superior shaving experience vs Mach3 .Truly the best a man can get.”

Excited at the entry of Fusion in India, Gillette‘s Brand Ambassador, Arjun Rampal said, “For generations, Gillette has helped its consumers to look and feel their best with constant new innovations in shaving technology. As an actor, I also need to look and feel my best at ALL TIMES, which is not always an easy task but with the new Gillette Fusion shaving system shaving has become effortless. With the launch of Gillette Fusion, Gillette has once again upped the ante of a shaving experience and as the brand ambassador I couldn‘t be more excited! It‘s a step change vs. Mach 3 and with the new Fusion shaving system with five blades and a precision trimmer I have experience the most comfortable shave ever.”

Leander Paes, a firm believer in the clean-shaven look said, “Gillette Fusion offers the perfect shave that we have always wanted along with added benefits of comfort and precision Gillette Fusion system razor along with Gillette Hydra gel provide a superior shaving experience by maximizing comfort and minizing any risks of cuts. At just Rs. 299** it offers fantastic value with its close shave and assures an unmatched shaving experience and is gentle on my skin.”

Pankaj Advani said - Gillette has outdone itself again. “It is extremely important to feel good in order to look good and a good shave can go a long way in making one feel so. When it comes with the added benefits Gillette Fusion offers it becomes even more delightful. The lubra strip with multi vitamin and aloe helps provide a smooth glide to deliver the best shave a man can get. It has made my shaving experience effortless. ”

In agreement with the others, Baichung Bhutia added, “A razor which looks into all aspects of shaving and still ensures the best shave with the most ease is rare. Gillette Fusion‘s launch will not only transform shaving, but also the way it is perceived. I have never used a better razor before. It has an amazing grip and glides effortlessly on my skin”

And finally, Malaika Arora Khan, an advocate of the clean-shaven look, “I am proud to be associated with Gillette .They seem to outdo themselves time and again .I have always felt if a man is clean- shaven, half the job is done as far as grooming is concerned. I never thought shaving could be so effortless. Shaving is an important aspect for men and I am glad that Gillette has launched the Gillette Fusion range which will give men an unparalleled shaving experience through a next generation shaving technology at an affordable price. With Fusion launching in India, Indian men have no excuse left to not shave every day.”

Gillette Fusion is the first shaving system for Indian men that offers the ´comfort of 5 blades the precision of 1â„¢ by combining revolutionary blade technologies in the front and on the back of a single shaving cartridge to deliver the best manual shave in India. Fusion system razor will be available in retail outlets across the country from 1st October 2011 at an attractive price of Rs 299** only. Fusion Hydra Gel will also be available at Rs 299**. Gillette Fusion stands unique with its break through 5 blade Shaving Surface technology and 1 precision trimmer for the tricky shaving areas, assuring an unparalleled shaving experience.

The Gillette Fusion razor includes a range of features designed to enhance comfort and precision while shaving. These include:
● 5 Blade Shaving Surface: Gillette Fusion features a breakthrough 5 blade Shaving Surfaceâ„¢ technology on the front of the shaving cartridge. The blades are spaced 30 percent* closer together than MACH3 blades. This creates a “Shaving Surface” that distributes the shaving force across the blades for significantly less irritation and more comfort.
● The Precision Trimmer™ blade: This is a single blade built into the back of the cartridge, allow men to easily trim sideburns, shave under the nose and shape facial hair.
● The new Flexible Comfort Guard: This feature follows the contours of the face to help the shaving surface comfortably shave closer.
● An Enhanced Indicator Lubrastrip: infused with Vitamin E and Aloe: fades from green to white, signaling when optimal shave conditions have been reduced.
● A new, modern razor handle: Provides enhanced ergonomics and gripping surfaces, enabling men to comfortably and safely shave with either the front or the back of the single shaving cartridge.

The Gillette Fusion Hydra Gel
Fusion HydraGel's formula hydrates to soften hair and helps protect skin, so your razor can comfortably glide for an incredibly comfortable shave.
● Reduces drag and create cushioning film under the blade
● Reduces friction

The new Gillette Fusion range is now available in India at the following suggested introductory prices respectively.
● Gillette Fusion Razor Rs.299/-*
● Gillette Fusion Hydra Gel 200 ml Rs 299/-*
● Gillette Fusion Hydra Gel 75 ml 129/-*
*(All prices are MRP inclusive of taxes)

For more information, please contact:
Atul Malikram