Ghazipur ke logon ka sabse bada bulaava aaya
Sony MAX and Sony Six reach out to the smallest of towns to conduct activities for Pepsi IPL 2014
Ghazipur, April 16, 2014: For the first time ever Sony MAX and Sony SIX, the official broadcasters of the Pepsi IPL 2014 will be visiting the smallest of towns across India to captivate and excite consumers through various innovative activities and engage all the cricket lovers in these towns.
The activity kick started on 15th April in the town of Ghazipur and residents were greeted by announcements made by branded vehicles which distributed the Pepsi IPL 2014 match schedule and at the same time informed and encouraged people to gather at a select location in that town to enjoy the surprise activities organised by the channel on 16th April.
This annoucement managed to create a huge buzz and the people rushed to the location to experience their biggest ‘bulaava’. At the select venue Sony MAX had installed a unique mammoth size TV remote which read ‘Remote Daba, kar Mazaa’. People were encouraged to come and press the button. As soon as someone did that the Pepsi IPL bugle sound played out followed by various activities related to the game like dancers doing a gig, 3 players - a bowler, a batsmen and a fielder joined in to play a mock game and the people were quizzed about the Pepsi IPL. Participants from the crowd were rewarded with special prizes. Photographs with all the representatives who pressed the remote button were taken and Pepsi IPL merchandise was distributed.
This excitement and buzz did not end here. Surprise games were organised for audience to take part in. Some of the games featured were ‘Guess the act’ and repeat the words ‘PEPSI IPL ON SONY MAX & SIX’ as many times as possible in 30 seconds. All winners were gratified with Pepsi IPL merchandise. To make the crowd come alive, 3 promoters followed by 3 drummers holding a placard which said “Chalo bulaava aaya hai- Sony MAX pe Pepsi IPL 2014 aaya hai” encouraged the crowd to come and participate. With the growing popularity of smart phones, people were prompted to take videos and pictures and upload them on social networking sites. The enthusiasts who upload the activities were also given merchandise.
Commenting on the engagement activity, Vaishali Sharma, Vice President, Marketing— MAX said, “We want every cricket fan in the country to feel the excitement associated with the IPL and to ensure that for the first time we are engaging with our viewers in these really small towns across the county through various fun-filled activities specially designed to enthuse and let them experience first-hand pulse of this tournament”.
The channel has also planned more interactive activities apart from the above. One of them is called ‘Score Kya Hua Hai’. In this activity people are encouraged to watch the Pepsi IPL matches. A branded van will be doing the rounds during the day halting at various locations in the town and conducting activities & games quizzing people on the Pepsi IPL. People will be informed that the promoters will be knocking on their doors in a particular area in the evening and who so ever is watching the Pepsi IPL match at that time and knows the score will be rewarded with Pepsi IPL merchandise instantly.
The highly interactive activities are planned from 16th April and will continue till end May across 400 LC1 towns in Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra and Rajasthan. Be it branded vehicles distributing Pepsi IPL 2014 match schedules or a larger than life television remote which springs into action upon being pressed or knocking on the doors for the Pepsi IPL scores, they have it all to entice viewers to tune into the most exciting tournament of the year.
Pepsi IPL ka Bulaava on Sony MAX & Sony SIX starts on 16th April at 7pm. Remember to tune-in
For more information
PR 24x7 Network Limited
Atul Malikram
[email protected]
www.pr24x7.com