Do not combine a personal Facebook account with a professional account. Followers of your business page don't need to see games, personal photos or other items not related to business. If you don't want customers or others to find you on Facebook, use a nickname.

You can also connect your Twitter account with your LinkedIn account. This way, you can follow any professional contacts you have on Twitter, while allowing them the opportunity to do it, as well. Your tweets will appear more professional, and you will develop a professional network of contacts. You'll find a special Tweets application at the LinkedIn site, itself. Install this application.

Use hash tags in your Twitter posts. This will maximize the number of people who see your tweets. For instance, if you are posting cleaning tips, put hashtags like #cleaning and #sanitary. This helps your posts show up in searches and lists, while also letting the people who are not following you see what you are up to.

Make people feel comfortable enough to post on your blog. This method of communications ideal for anyone is uncomfortable giving out private contact information. Monitor blog comments so that customers don't get away with posting inappropriate items. Be vigilant about deleting rude and offensive comments that make it harder to build an open, civil dialogue.

Don't post cliche' quotes or lyrics because this demonstrates a lack of social skills towards your customers. These types of posts will show your followers that you have nothing to say about your products and are viewed as annoying and filler. If you come up with a quote of your own, that is a different story. Feel free to pass it along to your followers.

When utilizing advertisements to market on social media websites, you should take steps to make certain that the ads appear in locations on the website where they will get attention. Even the finest ad will have little effect if it winds up in a position that visitors tend to ignore. Make sure your ads are placed for maximum impact.

Utilize social media to drive traffic to your brick-and-mortar locations. Write posts about your locations and discounts. Let them be able to print coupons. Let them also have access that they can get that are reserved only to Facebook friends. In order to retain customers on Facebook, you must provide relevant, interesting content that customers feel they benefit from.

Social networking should not be only about advertising your products. Social media sites offer an excellent opportunity to discover new and interesting things about your customers. Also, your potential customers can form connections with not only you, but also your brand. You will, of course, have the opportunity to talk about your products, but it's better to think about social networking as a form of customer relations.

Be aware of what time of day you get more responses and re-tweets on your Twitter page. Try using this information to determine when to send your messages. If your message service is automated, you can have your account sent tweets when your followers are usually logged onto their twitter accounts.

Facebook contests can be quite popular. Your audience will appreciate getting the opportunity to win a free product. Contests can help you use this feeling in your brand, along with helping entice people to visit your page. Contests are also soapboxes from which you can highlight the benefits of your newest offerings, which can make followers intrigued and possibly spend money.

All the cool kids hang out on social media sites so if you want to market to them, you need to be on Facebook and Twitter. This will help you market your products and expose them to millions around the world. By following the tips presented here, you will be able to establish a very effective marketing campaign using social media.

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