The recently concluded Urban Desi Conference in New York highlighted the importance of fashion in music through its brainstorming talks with industry stalwarts.
Twenty prolific musicians Highlighted the growing influence of Urban Indian Music in the 2 day conference which was held in the tri-state area. Urban Desi Conference and Concert 2016(http://www.urbandesi.org) (UDC) Produced by Desi in NYC and presented by India.com, and supported by Urban Asian, NY Dreams, and Brown Girl Magazine, featured performers such as Mickey Singh, Raxstar, Raghav, Amar Sandhu, The PropheC, Kay V Singh, DJ Ice, DJ Upside Down, Pranna, Rubal,Armaan Ali and many more. The conference and concert were powered by Zing and Saavn.
Celebrity Stylist, Sachi Singh from New Delhi who spoke about the Influence of Style & Fashion in Music says “It is essential to through light on the emerging influence of fashion in music. People follow singers style sensibilities as much as they follow the Hollywood or Bollywood celebs.An artist who acts as an influencer is a source of style inspiration to millions of his/her fans. Lady Gaga made waves as much for her unique style identity as she did for her music. An artist is like a brand with certain qualities and aesthetics that are reflected in how he/she dresses up” says Sachi Singh.
Sachi has been creating unique style identities for various singers. Her forte lies in connecting a right brand image with the artist which later translates into brand identity. Before taking up any style project she does a thorough research into the demographics and influencer base of the artist and his personal fashion statement.
The conference was moderated by the very famous Terry Mardi and saw young talent like Mickey Singh, Raxstar, Sunmit Singh, Dj Ice and Rhea Ghosh talking about the latest trends in music video production, fashion and styling.
Sachi Singh (Kawachi)
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