Fair & Lovely offers 14 hours long lasting fairness with its latest offering- Fair & Lovely Powder Cream

The revolutionary Fair & Lovely Powder Cream is a breakthrough fairness formulation that combines brightening powder with fairness cream

Mumbai, June 23, 2016: Fair & Lovely, the pioneer of skin lightening creams and face care expert, extends its portfolio by introducing the new Fair & Lovely Powder Cream. Created with a breakthrough fairness formulation, the revolutionary product is the perfect blend of brightening powder with fairness cream. Fair & Lovely Powder Cream offers an instant and lasting fairness for up to 14 hours while keeping the skin nourished, giving you a flawless look throughout the day.

The answer to every woman’s beauty needs,Fair & Lovely Powder cream cuts down the time consuming ritual of touch ups by giving you a set look for the whole day. The product was developed keeping in mind the need of millions of young Indian women who spend the major part of their day outside the house, attending college or travelling which leaves little scope of checking their look time and again.

There is nothing worse than having a roller coaster day and in between checking your look to see that the glow has completely vanished. You try to overcome dullness by reapplying fairness cream every 3-4 hours or applying powder on top of the cream to mitigate the oil build-up. Fair& Lovely Powder Cream gives your skin a shine-free soft smooth look that keeps your fairand radiant look set throughout the day.

Why Powder Cream?

Skip the hassle of constantly checking your look with the new Fair & Lovely Powder Cream that ensures instant & long lasting fairness for not 1 or 2 but 14 hours. The unique brightening powder absorbs oil and the advanced multivitamin creams gives you expert treatment like fairness,helping you maintain a long lasting fairness look. Fair & Lovely Powder Cream blends naturally with Indian skin tones adding a soft & smooth glow to the skin, leading to flawless fairness all day long.

Process of applying

Dot the cream across a cleansed face & neck & gently blend in.

The new Fair & Lovely Powder Cream is available at for Rs.55 for 18g, Rs.115 for 40 gm.

So be it the first day in office, or college, or just a fun outing with friends this summer, make Fair & Lovely Powder Cream part of your daily skin regime.

About Fair & Lovely:

Since 1975, Fair & Lovely has been a pioneer in safe and efficacious skin lightening — democratizing face care for millions of Indian women, and becoming the one of the largest selling face brands in India/countries that it operates

About Hindustan Unilever Limited:

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and goo for others.