Experience Talwalkars 1999 offer
Offer available between 01st July 2014 to 31st July 2014!

Mumbai: Talwalkars Better Value Fitness Ltd., India’s largest fitness chain with a presence in more than 78 cities, now brings fitness at a price of just Rs. 1999/- from 1st July to 7th July, 2014. This exciting offer is a first from brand ‘Talwalkars’ which is valid from 1st July 2014 to 31st July 2014 and seeks to promote fitness while lowering the entry barriers for consumers who would like to get a taste of health and fitness.

The brand ‘Talwalkars’ has been in an expansion mode by setting up gyms across the country with more than 150 gyms. Over the past year, cities as diverse and spread out as Ambala, Bareilly, Belgaum, Bhubaneswar, Bilaspur, Dehradun, Ghaziabad, Jamshedpur, Kota, Indore, Madurai, Panchkula, Solapur, Rajkot, Ranchi, Rajahmundry, Trichy, Trivandrum etc have also been covered by rapidly expanding this brand.

“By breaking down barriers to fitness we aim to encourage those who have never exercised before, in particular those over 35, and provide an affordable and flexible option for those who do. It is also important to make people aware of the effects that regular exercise can have on their health, both now and in the future.” says Mr. Prashant Talwalkar, Managing Director and CEO, Talwalkars Better Value Fitness Ltd.

Speaking on this marketing initiative, Mr. Amit Sawant, National Head, Marketing & Communications at Talwalkars Better Value Fitness Ltd. says “Today’s consumer seeks choices and flexibility. As a brand we realize that and would like to attract consumers who feel that fitness should be affordable and a part of everyone’s day to day life. The 1999/- offer is for everyone who wants to experience Talwalkars and say hello to fitness.”

The 1999 offer is being actively promoted through an integrated marketing campaign comprising of digital advertising, social media, mobile marketing, public relations and on ground activation.
Health conscious consumers who are looking to create a positive change in their lives can send a SMS