Eureka Forbes unveils first-of-its-kind air purifiers; rebrands its air purification category to Aeroguard

Eureka Forbes unveils first-of-its-kind air purifiers; rebrands its

air purification category to Aeroguard

- After water, air to be the next key thrust area for Eureka Forbes

- Introduces four new technologically advanced air purifiers under Aeroguard

- For the first time in India, unveils bulb and car air purifiers

Mumbai, March, 2015:Eureka Forbes, India’s leading health &hygiene company, today introduceda

revolutionary innovation in air purification with the launch of its new range of air purifiers. A breakthrough

solution to India’s crippling problem of air pollution, the company aims to change the dynamics of air

purification in the country, with its diverse offerings. With this launch, the company has also rebranded its air

purifier division from ‘Euroair’ to ‘Aeroguard’, to further enhance the category to meet changing needs and

evolving lifestyle of modern-day customer base, while fighting new-age air—borne contaminants.

Priced between INR 1400 to INR 30,000,

Aeroguard’s new range of air purifiers, which

include, Aeroguard ACTON, Aeroguard ACTON

Advance, Aeroguard Car Air Purifier and Aeroguard

Clean Air GLO, will be available across markets.

Crafted carefully, the products are a unique blend

of powerful performance and superior

technology.Enhanced with strategically designed

layers of protection, its new-age technology not

only ensures a healthy and allergen-free

environment, but also helps one feel de-stressed

and relaxed. Extremely convenient to use,

Aeroguard’s air purifiers have been designed to

simplify tasks, and enhance efficiency levels, while

saving time.

The Global Burden of Disease report 2014 says air

pollution is the fifth largest killer in India.

However, general public largely remains unaware

of the potential dangers of indoor air pollution.

Taking cognizance of this, Eureka Forbes is

enhancing its existing portfolio to reach out

toconsumers, and create awareness about one of

the most overlooked threats to human health.

Being pioneers across categories such as water

purifiers, vacuum cleaners and air purifiers, Eureka

Forbes is focusing on newer segments and is poised to expand its business into the nascent air purifier

category.

Announcing the launch,Mr. Marzin R. Shroff, CEO- Direct Sales and Senior VP, Marketing, Eureka Forbes

Limitedsaid, “Most of us are ignorant of the troubling aspects of this grave health threat from indoor air

pollution, which can emanate from a lot of sources that have become so ingrained in our lives that we no

longer question them. Awareness levels on indoor air pollution remain exceedingly low, threatening public

health. Moreover, given the increasing air pollution in India, air purifiersare the need of the hour. We have

been aggressively investing in building our air purifiers portfolio with strategic partnerships, investments and

R&D. In fact, for the first time in India, we have introduced a bulb that purifies indoor air efficiently, and a

car purifier, considering we spend a substantial time commuting as well. With the rebranding and product

launches, we want to encourage people to take action in minimizing their risk and mitigate indoor air quality

problems effectively.”

In an endeavour to create awareness on the deteriorating indoor air quality, last year, Eureka Forbes had

conducted a nationwide survey to gauge consumer perceptions about indoor air pollution. Under its research

and development efforts, Eureka Forbes has also installed dedicated air quality monitoring devices in major

metros across India which tracks outdoor air pollution.

About Eureka Forbes Limited:

Eureka Forbes Limited is India’s leading health and hygiene brand. It is a multi-product, multi-channel

organization with a gross group turnover of Rs. 19,610 million for the year ending 31st March 2014. A part of

Shapoorji Pallonji Group, Eureka Forbes’ product portfolio encompasses water purification, vacuum cleaning,

air purification and home security solutions. It has a base of 15 mn happy customers, a reach of over 500 cities

and towns in India and a global footprint across 35 countries. In addition to Asia’s largest direct sales force,

it has dealer and institutional channels, an inventive business partner network, a rural channel and one of

the most expansive service networks in India. In its 32 years of existence, Eureka Forbes has been a pioneer

and trend setter in direct selling in India and today is one of the largest direct selling companies in the world.

Aquaguard is the flagship water purifier brand of Eureka Forbes and has been conferred with numerous Indian

and international awards for its superior technology.