ENO provides relief from acidity in a refreshing new Gel and Tablet format

ENO provides relief from acidity in a refreshing new Gel and Tablet format

Now beat acidity with a refreshing taste!

 

India: GlaxoSmithKline, a leading global consumer healthcare company & makers of the brand ENO, announced the launch of ENO in two new formats of liquids & chewable tablets under the brand name, ENO Refreshing Gel and ENO Refreshing Tab respectively. The foray into new formats marks the brand’s expansion into new sub categories, further strengthening its foothold in the antacid segment. ENO is currently the market leader in the antacids category & is present in the form of a powder that needs to be mixed with water & consumed.

 

ENO Refreshing Gel & Tab have a non sticky, non chalky & non medicinal taste and hence provide fast relief from acidity with a refreshing taste. Eno Refreshing Gel & Tab come in an attractive & innovative packaging & bring a completely refreshing dimension to antacids. In an independent consumer research done by the company before the launch with 4584 people, 90% people who tasted ENO Gel & Tab preferred it over their current antacid.

 

As a part of GlaxoSmithKline’s initiative to build and establish the foray of ENO in new formats, the launch will be supported by extensive advertising campaigns across print, television and outdoor platforms highlighting the core benefits of the product. With an innovative packaging, ENO Refreshing Gel and Tab are available in Mint flavor at a price point of Rs. 68/- for 170 ml bottle and Rs. 8/- for 6 strip blister in a catch cover. Both the offerings will be available at all retails outlets in South India & W. Bengal.

 

For more information please contact

Atul Malikram

9755020247

[email protected]