Endemol India announces the remake of Malayalam Blockbuster Traffic

 Manoj Bajpai to play the principal protagonist along with Parambrata and Bengali Superstar Prosenjit

National: The newly launched Eyedentity Motion Pictures, part of renowned television production house Endemol India, today announced the remake of Malayalam Blockbuster Traffic. This critically acclaimed emotional thriller boasts of an eclectic ensemble cast with Manoj Bajpai in the leading role. Traffic is slated to go into production in July and is scheduled for a 2013 release.

Based on an inspiring true story, the plot of Traffic intertwines multiple stories around one particular incident bringing together five protagonists from diverse backgrounds and a series of events that change their destiny. This emotional thriller with a powerful narrative and a dramatic climax has been adapted in Hindi by Suresh Nair.

Says Deepak Dhar, CEO Endemol India, “Our acquisition of Traffic heralds the advent of Eyedentity Motion Pictures in mainstream Bollywood cinema. At Endemol, we have always believed that if the content is strong, it will always find its audience and Traffic meets that criteria in every respect. As part of our move into a new phase of significant growth, we look forward to producing some great content for the silver screen.”  

“I strongly believe that the success of South Indian scripts lies in the characterization and storytelling. Traffic is an award winning example of this and it’s great that Endemol has decided to remake it for the Hindi audience. I am delighted to be a part of this movie which has a gripping narrative and emotional drama that revolves around the fate of the key characters” said actor Manoj Bajpai.

Directed by Rajesh Pillai, Traffic took the Malayalam film industry by storm with its strong script and a fresh approach. The film received its highest adulation by winning the prestigious black lady for BEST FILM at the 59th Idea Filmfare Awards (South). The maverick director has been signed up to direct the Hindi remake as well.

Eyedentity Motion Pictures will produce 3-4 films every year with an equal mix of scripts for both regional as well as mainstream Bollywood audiences.

About Endemol India

Endemol India is one of the leading and most valuable content production company in India across television, film and digital content. The company is a 51:49 joint venture between Endemol BV- the world’s largest independent television production company and CA Media — the Asian investment arm of The Chernin Group (TCG). The company has over the years produced successful television shows like Bigg Boss, Fear Factor, Laughter Challenge, Jo Jeeta Wohi Super Star, over 400 episodes of Deal or No Deal and the recently launched The Money Drop for Sun Network amongst others. Endemol India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil & Telugu. 


For further Information, please contact:

Atul Malikram