It is a common occurrence to encounter email marketing strategies that are promoted everyday. People try to tell you how to make more money from your list selling an ebook or some other marketing strategy. People that are interested in improving their email marketing success rate may buy these courses up as soon as they come out. If you really want to "reinvigorate" your list marketing strategies, you need to get back to basics in order to make things work once again. The better we become at list marketing, the more likely it is that we will forget the very foundational basics that allowed us to become successful. Starting with your basic foundational strategies is the key to getting back on track.
Split test your emails. You should be testing everything in IM because it is essential, but email marketing tends to make it a lot easier than it would be with a site or articles.
This is because you are the one who decided which group will receive which email. Testing might not seem essential but it's the only way for you to figure out which emails and tactics are generating the best response. You can ask people if they want to be your "guinea pigs" and put them on a special list, on which you can then test the various messages you want to send out. People adore providing feedback and you might as well use it.
The next thing you should be concerned about is making sure that people want to be on your list using your autoresponder. When people subscribe, using their e-mail, an automated confirmation e-mail should be sent out. Sometimes people are curious, and other times it can be an accident. Either way, people subscribe to things that they do not actually want. When you give people the option to opt back out, this might be what keeps them subscribed after all. This allows people to sense your compassion for them, and that you are not all about business. What is funny is this will actually help you make more money.
Another thing you should do is create different sections for your list based upon their opt in origination point and demographics. Your automatic messages can be extremely targeted as a result. It is so simple to target men for men's products, and women for women's products, if you have done these demographic settings. You can also keep track of people with specific needs. You can also target people that may be looking for a multitude of different products. As long as you are able to properly segregate your list, it will help you market your products much more easily.
If you really want to make good money on the Internet, e-mail marketing is the way to go, especially using the aforementioned techniques. List building and selling basics always need to be remembered. It can help you succeed online. So don't pay too much attention to shiny new techniques that come your way. Stick to the basics and a strong foundation to succeed. As long as you stick to what we have discussed in this article about list building, you will be able to build a strong foundation that will lead you to success.
Santos Crumrine is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on MLM Success leads and on Ambit Energy leads