Egypt Yellow Pages Enters Into Strategic Alliance With Googleâ„¢

(Free Press Release) Cairo, Egypt April 22, 2012 Egypt Yellow Pages Ltd today announced it is entering into a strategic agreement with Googleâ„¢ to become a Premier SMB Partner of Google‘s AdWordsâ„¢ advertising program in Egypt.

The Google AdWords Premier SMB Partner Program enables strategic relationships between Google and companies that can deliver the power of Google AdWords to their local merchants. Small and medium-sized businesses working with a Premier SMB Partner receive professional, full-service AdWords account management, from account setup and activation to ongoing campaign monitoring and optimization. For more information, visit: http://www.google.com/intl/en/ads/premiersmbpartner/index.html

A Premier SMB Partner maximizes its value to local advertisers by providing high quality customer service and expert, professional AdWords account management. As a Premier SMB Partner, Egypt Yellow Pages Ltd will provide full-service AdWords account management on behalf of local merchants, from account setup and activation, to ongoing campaign maintenance and optimization. This agreement is designed to build on Egypt Yellow Pages Ltd existing relationships with marketers, particularly small and medium-sized businesses, and encourage them to use online advertising as a cost-effective way to find and target new customers. As a Premier SMB Partner, Egypt Yellow Pages Ltd´s sales force received specific training on AdWords Best Practices for creating and managing AdWords accounts and is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.

AdWords is an online advertising platform designed to help businesses of all sizes use the web to find new customers by delivering relevant ads when users search for specific products and services. AdWords is a cost effective, efficient way for businesses of all sizes to advertise their products and services at exactly the time their customers are looking for them. Using the cost-per-click (CPC) model, businesses can select and bid on keywords related to what they are selling and pay only when an interested user clicks on their ad. Advanced targeting options, customizable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their CPC advertising efforts. More information is available at www.adwords.google.com.

“Google‘s revenues in Egypt have grown exponentially the past four years alone, and we are proud to say that we have been chosen to drive the same aggressive growth, for us and for Google, among SMBs,” says Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd.
Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pagesâ„¢, Walking Fingers & Designâ„¢, Yellow.com.egâ„¢, Dalili.com.egâ„¢, and Offeratak.comâ„¢ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 300,000 print directories in 2012, as well as delivering millions of page views on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346
http://www.yellow.com.eg/

Contact: Lars Mourey
Director of Sales
Egypt Yellow Pages Ltd
+2 012 219 6954
[email protected]