(Free Press Release) Cairo, Egypt August 7, 2011 Users of Yellow.com.eg can now download the Egypt Yellow Pages BlackBerry Native Application directly from BlackBerry App World.

In March 2011, Egypt Yellow Pages Ltd, the Local Search Company, proceeded with a soft launch of its new BlackBerry Native App, at which time it could only be downloaded from Yellow.com.eg. During the ensuing months, BlackBerry App World signed agreements with Egypt‘s mobile operators to allow their customers to access applications via the site, and Egypt Yellow Pages Ltd completed valuable beta testing on the application.

The application beta-testing program provided useful feedback from Egypt Yellow Pages users on social-networking sites and led to additional features in the final application, which was developed by the Egyptian start-up company Apptitude.

“The Egypt Yellow Pages BlackBerry Native App is unique for a number of reasons,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd. “It is not only one of the first BlackBerry App World applications developed in Egypt and published from Egypt, its final form was also largely shaped by our community of users on various social-networking sites.”

Once a user downloads the application from BlackBerry App World or Yellow.com.eg, they click on the Egypt Yellow Pages icon, enter the business name, category, keyword, or brand for which they are looking, select the location, and click ´find.‘ The application supports a local search feature utilizing the GPS in one‘s phone. Using BlackBerry maps, it shows users locations of nearby businesses and includes routing capabilities, allowing users to obtain directions to the businesses they want. Among other features, the BlackBerry Native App is equipped for social networking and includes user-sharing on Facebook and Twitter.

About Egypt Yellow Pages

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt print/online/mobile/iPhone. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pagesâ„¢, Walking Fingers & Designâ„¢, and Yellow.com.eg trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution surpassed 370,000 print directories in 2010, as well as delivering more than 1 million visits per month on Yellow.com.eg electronic properties.

Egypt Yellow Pages Ltd
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt
+2 02 2521 3346

Contact: Lars Mourey