Burlington, MA — One of the most important aspects of a website is the ability for customers to find the items that they are looking for quickly and easily. Sometimes the customer will use menus, and even a site map, to find what they want, but the longer it takes to find the item, the less likely it is that the customer will make the purchase. More and more customers are relying on the search feature of a website to find specific items quickly. Easyask has developed revolutionary software to make that search more fruitful.
Customers are often faced with overload when they go to search for an item on a website, especially if it is something that they do not normally purchase, or something that they are purchasing for the very first time. They enter the terms they think they need to enter into the search bar on the site, and then they are bombarded with hundreds of results that may or may not contain the right link. Easyask works to eliminate that overload by streamlining the search process.
With Easyask , sites will have the most powerful search algorithm available. Easyask is intuitive and works with the way that people actually speak and write. The algorithm understands things like product attributes vs. pure word usage, dramatically reducing the number of returns that customers get on their searches, but making those returns much more relevant to the original search. The Easyask software also understands word stemming and related words, enabling the search to spread out from the original entry into what the customer is actually looking for.
Companies that go to http://www.easyask.com/products/ecommerce-edition/ will be able to sign up for a free demonstration of Easyask and see what the differences are. This is a powerful tool that will change the face of e-commerce and companies would be wise to become early adopters of this technology.
FOR MORE INFORMATION: Visit http://www.easyask.com/products/ecommerce-edition/ or call (800) 425-8200.