The world of sales is a delicate balance of customer service and ambition. Below, Rey Kaizen offers five importances behind driving sales...
1) GIVE REASONING FOR YOUR DEMANDS
Your sales team are a living, thinking entity and they do not want to just take your word for it that something is a good idea. Sharing the reasoning behind decisions can also give your salespeople an insight into the mindset of a business owner and inspire self motivation.
2) RESPECT THE ROLE
Too often, salespeople are treated like the workhorses of a business and not respected for the finely tuned artists that they are. Not only is sales hard work, but it a skill that requires development and patience.
3) HOLD YOURSELF ACCOUNTABLE
Everybody makes mistakes! If you can remember this, than this step will be easy. While your sales team may be frustrated by an error, you will maintain their respect by always taking responsibility for your actions.
4) INCENTIVES & COMMUNICATION
Nothing drives sales better than a reason to work hard and nothing makes people work harder than compensation for their hard work. Use incentives and commissions to influence drive. Your team will appreciate earning what they are worth.
5) LEADERSHIP OVER MANAGEMENT
People believe 20% of what they hear and 80% of what they hear. Your sales team needs guidance but, most importantly, they need leadership. Demonstrate in your actions the attitude, behavior, and work ethic that you expect of them.