Do You Want to know What people Ordered For Their Valentine: Survey

February 18, 2014: With Valentine’s Day celebrations extending far and wide, Giftease.com reveal some amazing facts about online shopping for the day of love by Indians. In the midst of increased hectic lifestyle, online shopping has become a trend, bringing in convenience for the urban population. The shopping portals today help in saving time and bring in a surprise element of receiving a gift when it is unexpected.

Giftease.com, one of the leading gifting portals in India has successfully unveiled the core likes and dislikes of us Indians. Having surveyed across different age groups and cities, the new study has brought a novel perspective on the psyche of Indians, when it comes to choosing a gift for their Valentine. The portal , one of the leading gifting portals in India which offers handpicked choices across a wide range of categories including Home & Lifestyle products, Toys & Games, Fashion Accessories, Jewellery, Gadgets, Flowers, Chocolates etc delves deeper into this trend.  

The survey findings reveal that today over 70% of people want to send Valentine’s gift via online. Almost 42% of Women and 58% of Men prefer gifting their Valentine via Online portals.

As per the survey findings, Chocolates & Flowers have been the most preferred gifts for Men (Chocolates: 59%; Flowers: 55%) & Women (Chocolates: 38%; Flowers: 39%). However, the other preferred gifting items, for Women, the top three gifting items:Perfume- 59%, Handbag & Wallet- 47% & Watches- 59%. For Men, the top three gifting items:Handbag & Wallet- 41%, Perfume-32% & Watches- 37%.               

Some of the key findings revealed that the minimum order for Valentine's Day started around Rs. 200, but most popular ranged between Rs. 500-1000/-. The average consumers placing orders range between 25-35 yrs (50%) & 18-25yrs (41%). The most popular ordering hours were 11.00 am -1:00 pm and then again around midnight.

Mr. Ashish Chandani, COO at Giftease.com added, “With an increased paucity of time and disposable income among youth, the trend of Online shopping is widespread. The fondness of celebrating and gifting on different occasions is trending in, especially amongst youth. Valentine’s Day is one such day on which people like to celebrate and enjoy. Nowadays the gifting options for V-Day are much beyond chocolates & flowers. For wooing the youth, the portals have gone beyond the ordinary and have quirky products to offer. In just a click today, the consumers can choose from varied options of gifts for their loved ones”.

Thus, it has been observed that, during Valentine’s Day, gifting portals have emerged as the cupid for young urban population.

About Giftease.com:

Giftease aims to be an online gifting specialist which makes giving gifts as delightful as receiving them. Based out of Pune, Giftease operates www.giftease.com, which offers handpicked choices across a wide range of categories including Home & lifestyle products, Toys & Games, Fashion accessories, Jewellery, gadgets, flowers, chocolates and more.

Giftease.com offers a unique gifting experience, through improved website usability for finding the perfect gift fast, fixed date delivery, choice of exquisite gift wrapping options, gift exchanges and more features are in the works, to make the experience fun and special. Giftease.com currently delivers to over 5000 locations across India, and this reach is continually being expanded.

Giftease was incorporated in Feb 2012 and started operations with a Mall store at Phoenix Market City, Pune, in Nov 2013, followed up with the launch of the website in May 2013.

Giftease’s main promoter is ArunNathani, a very successful technology entrepreneur, who is the founder-CEO of Cybage Software Pvt ltd.  The management team at Giftease comprises Vivek Mathur, CEO and AshishChandani, Co-founder & COO.