Disney Channel India brings back its super hit campaign JET SET 2!

 

Mumbai: April : Disney Channel India is all set for an encore of its super hit consumer campaign Jet Set 2, beginning April 13, 2013.

 

In the summer of 2012, Disney Channel created a lifetime worth of memories by flying a planeload of 33 kids and families from 24 towns across the length and breadth of the country to the ‘happiest place on Earth’ - Hong Kong Disneyland! To make the experience special, Disney Channel also unveiled a specially wrapped Disney-themed aircraft which took to the Indian skies for 2 months. Bringing back all the excitement from last year and adding some more interesting elements this year, Jet Set 2! will include an exciting on-air promotion, a special Disney branded plane, a unique Jet Set 2! inspired designer line by renowned Indian designers and a magical two-day holiday at Hong Kong Disneyland for a planeload of families from across India.

 

“Jet Set 2!is an extension of Disney’s mission to bring magical experiences for the entire family that lets them travel together to the ‘happiest place on earth’ — Hong Kong Disneyland. The phenomenal response to the campaign last year, the sheer excitement of the kids and families, bundled with their love for Disney is why we decided to bring Jet Set 2! this year. The return of this campaign is a testament to how a simple idea, grounded in a brand’s core philosophy, can translate into a timeless memorable one much like most Disney stories,” said Vijay Subramaniam, executive director, Kids Network, Disney-UTV.

 

HOW DO YOU ENTER?

For your chance to win the ultimate trip of a lifetime with your family, kids can enter by spotting an animated Disney branded Jet Airways aircraft 13th April for a month. They can accumulate points each time by dialing a toll-free number flashing on the screen, absolutely free of cost, and leaving a missed call. Those who spot the plane the maximum number of times per day earn the maximum points and each day the highest scorer will be announced as the winner on Disney Channel who will win a magical trip to Hong Kong Disneyland. To increase your chances of winning, you can also earn bonus points if you spot the plane for two consecutive days and also by referring the contest to a friend.

 

-ENDS-

 

 

For further information, please contact:
Atul Malikram
9827092823