CORRUPTION IS DANGEROUS THAN CANCER: REMOVE IT BY GIVING A MISSED CALL ON 1800-30-000-123 AND MAKE A WORLD RECORD
Kan Khajura Tesan pe missed call lagao aur muft manoranjan ke saath ghar baithe world record banao
Mumbai, August 8, 2014: Nowadays corruption can be seen everywhere. This anti-social element is not only killing India’s value system, ethical codes and moral chains but also the economy. Kan Khajura Tesan, India’s first free and on-demand entertainment mobile radio channel, has undertaken an initiative that will take the fight against corruption to every Indian’s doorstep. Since the issue strikes a chord with every Indian, the anticipated response might go on to create a world record.
To pledge against corruption, the audience has to give a missed call on Kan Khajura Tesan’s toll free number 1800-30-000-123 from their mobile phones. In return, Kan Khajura Tesan will donate Re.1 for every 100 missed calls received between 13th August and 17th August to the National Anti Corruption Investigation Bureau. Once the consumer gives a missed call to Kan Khajura Tesan, in a few seconds the consumer will receive a call back from the channel to confirm their participation in the endeavour to set a World Record along with 20 minutes of free entertainment.
Speaking about the initiative, Ms. Priya Nair, Vice President at Hindustan Unilever said, “Kan Khajura Tesan is one of India’s biggest, free and on-demand radio channels with over 1.4 crore subscribers and more than 25 crore minutes of radio engagement. With this initiative, we want to use this powerful platform to drive a social change. The initiative of pledging against corruption has never been attempted at this level anywhere in the world yet, and with the support of Indians we want to create a record of which every Indian can be proud.
About Kan Khajura Tesan:
Kan Khajura Tesan is India’s first free and on-demand entertainment mobile radio channel owned by Hindustan Unilever Limited. With over 1.4 crore subscribers, it is one of the fastest growing media channels in India. It was launched in October 2013 in Bihar and Jharkhand and the service was expanded in August 2014 across Uttar Pradesh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Himachal Pradesh, Haryana, Punjab, Rajasthan, Gujarat and Maharashtra. To enjoy the content of the channel the audience has to give a missed call on the toll free number 1800-30-000-123 (Atharasau tees hazar ek do teen). In a few seconds the caller receives a call back from the channel offering 20 minutes of free popular Hindi content.
About HUL
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others
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