Colgate enters gum care segment with Colgate Total Pro Gum Health

Clinically proven to help reverse gum problems in just 4 weeks and reduce gum bleeding by up to 88%

Mumbai:Colgate-Palmolive (India) Limited, the market leader in oral care, today announced the launch of Colgate Total Pro Gum Health in India. Colgate Total Pro Gum Health is a specialist gum care toothpaste formula that contains clinically proven Triclosan and Copolymer technology which helps to prevent bleeding of the gums, their inflammation and recession (caused by gum problems) , for healthy teeth. This scientifically advanced toothpaste helps reverse gum problems in just four weeks compared to using regular fluoridated toothpaste and reduces gum bleeding by up to 88%. Its unique formula also fightsharmful germs that cause gum problemsand helps prevent tooth decay.

Gum problems are one of the most frequently experienced oral health concerns and yet highly neglected by Indian consumers.  A new survey conducted across eight Indian cities by Colgate-Palmolive (India) Limited and GFK Mode has revealed that one in every three Indians suffer from gum problems and almost half of them suffer at least once a month. The most frequently encountered gum problems are bleeding and soreness of gums, with more than 80% of such people facing the issue at least once in 6 months. The survey results also indicate that these symptoms are not considered to be threatening by most. Only 43% of those suffering from gum bleeding actually consulta dentist, while more than 35% opt for home remedies like rinsing with warm water and applying clove and salt.

The survey further reveals that:

  • The national capital tops the list of sufferers of gum problems
  • Bleeding  of gum and soreness are the most prevalent gum problems with highest occurrence during brushing of teeth
  • If unattended, in the earlier stages of gum bleeding, pain or soreness, the problem gets aggravated to detrimental gum diseases like pyorrhea, gingivitis and periodontitis

Announcing the launch, Ajith Babu- Marketing Director, Colgate-Palmolive (India) Limited said, “We are launching Colgate Total Pro Gum Health toothpaste in line with our long standing commitment of introducing the very best in oral care to Indian consumers. Colgate Total Pro Gum Health is an advanced oral care solution, clinically proven to effectively work on gum problems.”

He further stated that, “Research has shown that there is very high incidence of gum problems among Indians. However, it is mostly neglected because of lack of awareness of the long term repercussions like tooth loss and other serious oral care problems. With this launch, we also aim to generate awareness around the issue and encourage consumers in India to adopt better oral care habits and use the right product every day for healthier gums.”

Colgate Total Pro Gum Health toothpaste will be available at retail stores across India in150g pack for M.R.P. Rs. 92 (inclusive of all taxes).


About Colgate-Palmolive (India) Limited

Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the “Colgate” brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011 and 2012 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2012.


For more information about Colgate’s business and products, visit the Company’s website on the internet at



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Atul Malikram