bindass brings back Season 10 of its hit show Appy Fizz Presents Beg Borrow Steal in association with

~Ropes brand new host, Angira Dhar for who will travel across the Indian Heartland Madhya Pradesh~


Before: A 20-something girl, wakes up at 10, goes to the nearest coffee shop by 12 noon, meets friends and parties at the coolest clubs in town.

After: The same 20-something girl wakes up with no coffee, no friends, no mobile and definitely no parties! Instead, she is making ends meet with Beg Borrow Steal on the adventurous trails in the heartland of India. With her bags packed and her goal set, she is all ready to explore the Heart of Incredible India!


Mumbai, 18th March, 2013: bindass, India’s leading youth brand brings back the 10th Season of its successful show Beg Borrow Steal Season with a brand new host - the young and vivacious Angira Dhar who will embark on an exhilarating journey set in the Indian heartland & tourist hot spot— Madhya Pradesh.


The brave new backpacker will take on the challenge of travelling without any resources and attempt to steer her way across 1000 kilometers. This season, in addition to the tasks and rewards of the challenges against local competitors along the route, the ‘Crew’ has also added new twists to at each halt in Angira’s journey from Bhopal to Orchha. Every time Angira loses a challenge she needs to accept an ‘evil’ dare, featuring arduous mini tasks, to try and waive her punishment. 


Beg Borrow Steal is one of our most successful franchises and gives our audience a differentiated viewing option within the reality space. This season we take the show into the heartland of Madhya Pradesh. While the tasks on the show are progressively tougher in each new season, this time we have introduced competition from a local expert — which means you need to win the task, not just successfully complete it. This season, viewers will be treated to some amazing unseen locations from the travel hot spot of Madhya Pradesh, while they are on the edge of their seat cheering for Angira to complete the 10 day challenge,” said Nikhil Gandhi, Executive Director, Youth Channels - Media Networks Disney UTV.


I am very excited to be a part of bindass and prove my mettle in Beg Borrow Steal. I look forward to the new challenges and destinations and hope that they are going to make for an interesting ride and an engaging season. The show will also give me an opportunity to discover untouched parts of Madhya Pradesh in a novel way! Says Angira, the brand new host of Appy Fizz Presents bindass Beg Borrow Steal in association with  


In season 10 of Beg Borrow Steal, Angira will have to pitch her will and wit against a host of unknown competitors and hope that she makes it to the final destination by sunset on the last day or lose the entire challenge!


Do Not Miss!!

Appy Fizz Presents bindass Beg Borrow Steal returns on the 29th of March Friday at 7:00 pm only on bindass!




For further information please contact:

Atul Malikram