BIG MAGIC UNVEILS SPECIAL MAHOTSAV LINE UP FOR THE FESTIVE PERIOD SEPT DEC

KEY SHOWS HAR MUSHKIL KA HAL AKBAR-BIRBAL, AJAB GAJAB GHAR JAMAI & UFF! YEH NADANIYAAN CELEBRATE NAVRATRI, DUSSEHRA, KARVACHAUTH, DIWALI & CHRISTMAS

Mumbai, September , 2014: BIG MAGIC, Chatpata Har Pal is positioned as the one stop destination for humor is launching a series of festival specials under the umbrella of Mahotsav from 25th September onwards touching Navratari, Dussera, Karva Chauth, Diwali, Christmas and New Year. Navratri will have special episodes of Ajab Gajab Ghar Jamai and Har Mushkil ka Hal Akbar Birbal, Karva Chauth will focus on all the key shows and Diwali is being planned as a special 2 hours of musical entertainment on 18th Oct from 8pm onwards.

Each programming spike has been tailored basis research and feedback from audiences in its core markets across the Hindi heartland, to ensure an engaging and entertaining watch for the entire family. With some of the biggest faces in comedy like Kiku Sharada, Delnaaz Irani, Kishwar Merchant, Upasana Singh, Humani Shivpuri and Sumit Vats from across its key shows of Har Mushkiil Ka Hal Akbar-Birbal, Ajab Gajab Ghar Jamai and Uff! Yeh Nadaniyaan the stage is set for BIG Magic to make this festive season truly magical

Commenting on the festive line up, Mr. Lavneesh Gupta, COO, Reliance Broadcast Network said, “The festive spikes have been mapped to ensure high relevance, community connect and excellent engagement. BIG Magic’s reach to over 85mn households across the HSM’s, coupled with the unduplicated incremental reach of 10% which the Channel delivers across the core markets of UP, MP and Rajasthan makes it an excellent platform for marketers to ride on, this festive season.”

In addition to the regular festive spikes, the BIG Diwali Mela, the Diwali special, will see the most awesome rendition of celebrations around Diwali with artists from across shows coming together for a special celebration.

Do not miss the Fesitval line up from 25th September only on BIG MAGIC

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