BIG MAGIC STRENGTHENS FICTION LINE-UP; LAUNCHES TWO NEW SHOWS

‘BETA HI CHAHIYE’ AND ‘JAI MAA VINDHYAVASINI’

 

SHOWS EXPLORE GENRES SUCH AS SOCIAL STIGMA AND MYTHO-DRAMA STORIES

 

SHOWS LAUNCH ON 27TH MAY, 2013 EXCLUSIVELY ON BIG MAGIC

 

Lucknow, May , 2013: After creating great impact with its non-fiction properties like BIG Memsaab and Mele Ka BIG Star, Reliance Broadcast Network Limited’s regional general entertainment channel for the Hindi speaking heartland of Central India, BIG MAGIC is all set to launch two new fiction properties ‘Beta Hi Chahiye’ and ‘Jai Maa Vindhyavasini’. Exploring genres such as social stigma and mytho-drama stories, the launch of the two shows marks the strengthening of the fiction show line-up on the channel. Both shows, ‘Beta Hi Chahiye’ and ‘Jai Maa Vindhyavasini’ will go on-air starting 27th May, 2013 on BIG MAGIC.

 

‘Beta Hi Chahiye’ is a show that focuses on the social stigma that currently plagues various parts of our country — the need for a male offspring. The show traces the story of Saroja, a young woman living in Bansinagar who faces problems in her married life after she gives birth to a girl child. Produced by BIG Productions, the show features Garima Tiwari and popular television actor Ankit Bathla in lead roles along with veteran television actors Jitendra Trehan and Shravani Goswami, and models Vipin Chahal and Shaiza Kashyap. The show will air every Monday to Friday at 6pm and 8pm.

 

‘Jai Maa Vindhyavasini’ is a mytho-drama which will take the turn of a love story blessed by Maa Vindyavasini. The show is the story of Gauri, a strong believer in the powers of Maa Vindhyavasini. The story, based in Mirzapur, speaks of the Goddess’ protection and how she miraculously unites young Gauri with her true love. Produced by Khalome Media, the show features well-known actors like Atul Srivastava, Darpan Shrivastava, Gulfam Khan, and Yash Gera among others. The show will air every Monday to Friday at 6.30pm and 8.30pm.

 

Mr. Sunil Kumaran, Business Head — Language TV, Reliance Broadcast Network Limited, said, “After establishing our non-fiction shows as some of the biggest in Central India, we are now looking at strengthening our foothold among audiences for our fiction offerings. ‘Beta Hi Chahiye’ and ‘Jai Maa Vindhyavasini’ are two new women-centric dramas which have storylines that are bound to find a strong connect with our loyal audiences in the region.”

 

‘Beta Hi Chahiye’ and ‘Jai Maa Vindhyavasini’ will go on air starting 27th May, 2013 at 6pm and 6.30pm respectively exclusively on BIG MAGIC.

Reliance Broadcast Network

Reliance Broadcast Network Limited is a media entertainment conglomerate with play across radio, television, intellectual properties and television production. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. The company houses the following verticals: 92.7 BIG FM - India's largest FM Network with 45 stations, reaching over 4 crore Indians each week; BIG CBS Networks - a joint venture with CBS Studios International offering English Entertainment Channels - Love, Spark and Prime (which is available in dual feeds of English and Hindi), as well as a regional General Entertainment Channel for the Punjab, Chandigarh, Himachal Pradesh (PCHP) region called Spark Punjabi; BIG RTL THRILL — a channel from the Company's joint venture with Europe's RTL Group, targeted at male audiences and positioned as the ultimate action destination; BIG MAGIC — a regional General Entertainment Channel for the Hindi heartland featuring regional family dramas, crime shows, sitcoms, reality shows and weekend blockbuster movies. The Company has also launched BIG MAGIC Bihar and Jharkhand, with specially created programming for the region. BIG MAGIC has also expanded into the United States, Canada and Australia under the brand name BIG MAGIC International; and BIG PRODUCTIONS - the television content production division caters to the creative needs of the diverse Indian television landscape. Reliance Broadcast Network also distributes Bloomberg TV India, the country’s premier business news channel as part of its television bouquet. For more information