BIG MAGIC, India‘s first exclusive channel for the core Hindi heartland from the Reliance Broadcast Network stable, has struck its magical powers in the regional entertainment television space and with its light hearted unique content won over the loyal viewers of UP, MP, & Bihar becoming the undisputed No 1 channel in the heartland. Today the channel can boast of shows like Lo Kallo Baat, the priority show on the channel is the only local show that gets local talent on-air, celebrates local achievers, plays in local news with a twist and hosts the best bollywood stars like Imran Khan, Vinay Pathak, Mallika Sherawat and even the Biggest of all Amitabh Bachchan. Then there is Khiladi No 1, the first on ground game show played locally with the popular RJs from 92.7 BIG FM on the channel.

In keeping with the promise made to the viewers, to give them varied and great entertainment, BIG MAGIC, now brings you the biggest comedy star of sub-continent—the stage comedy phenomenon from across the border Umer Shariff, with his popular comedy show Koi hain jo humein hansayein… to entertain the Hindi heartland of UP.MP & Bihar from Monday to Friday at 9.00 pm. In this comedy show Umer is finding the next best stand-up comedian. A very popular talent hunt show across the sub continent, BIG MAGIC viewers will simply love to laugh with the King of Laughs!
Umer‘s stage shows are considered among the most popular in Pakistan. He started his showbiz career from Karachi as stage performer at the age of 14.Shariff became one of the most well known stage performers in Pakistan after his extremely popular 1989 comedy stage plays Bakra Qistoon Pay and Buddha Ghar Pe Hai. He is known in the Hindi, Urdu, Punjabi and other South Asian belt as the King of Comedy. He was rated as best comedian ever by Indian audiences. Indian comedy kings Johnny Lever and Raju Srivastava have called him the God of Asian Comedy.

BIG Fighting Champion-Saturday Sunday at 6.00 pm
Another show that the viewers are going to enjoy is BIG Fighting Champion (internationally known as Bellator).Bellator, which in Latin is "Warrior", is America‘s biggest mixed martial arts sport. It‘s not about stunts, it about real men in a real fight--the ones that enjoy it raw. The show is not meant for the weak hearted.

For further information please contact:
Atul Malikram