(Free Press Release) Have you tried any hair straightening technique lately? Are you satisfied with the results? If you're tired of trying different hair straightening methods and still not able to get desired results, then it's time that you try Keratin Treatment . This type of hair straightening is quite popular in Brazil and therefore also called Brazilian keratin treatment.

Keratin treatment is quite dissimilar to traditional hair straightness and relaxers. Firstly, the method does not use any harsh chemicals and so there is no danger of hair over-processing. This process of hair treatment is absolutely safe and a lot of times people get it done to treat over-processed, frizzy, dry, color-treated or unprocessed virgin hair. Brazilian keratin treatment can leave your hair shiny, manageable and frizz-free.

The process uses an element called keratin that penetrates deep inside the hair roots and adds moisture, elasticity and strength to hair. Keratin is used for replenishing and reconditioning hair so that it can be protected from damages caused by water and heat. What you get is natural shine in your hair with a layer of protection that does not get damaged further.

Traditional relaxers and straighteners work by breaking down their complex and then restructuring it in order to make them appear straight. These processes can damage hair. This modifying and restructuring action is also irreversible. Traditional products also have high pH levels.

Advantages Of Brazilian Keratin Treatment

• Keratin treatments can be performed on almost all types of hairs whether the hair is chemically processed or virgin. If the hair has been processed previously, the system will work even better. Virgin hair generally becomes smoother after second application of this treatment. Brazilian keratin is considered to be the healthiest option for hair straightening as it causes minimal damage.
• The treatment lasts much longer than any hair-relaxing treatment. The duration of its effect depends on the type of hair and washing schedule.
• Keratin treatment does not make use of any harsh chemicals.

Flipside Of Keratin Treatment

The only disadvantage of this treatment is high costs attached to it. The price of treatment ranges from $200-$400. At-home kits for keratin treatments are also available. The price for at-home kits starts from $250.

For getting this treatment done, always consult a professional stylist. Knowledge about this treatment in advance can also help you in making a smarter choice. If the treatment is done properly, it will leave even the most rough hair look smooth and very easy to style.


Whether you get this treatment done at a salon or use an at-home kit, make sure that that keratin product you use contains less than 2% formaldehyde.

Brazilian Gloss manufactures professional Keratin Smoothing Gloss and Keratin treatment aftercare products. For more information, visit www.braziliangloss.com


Brazilian Gloss
620 Newport Center Drive
Suite 1100
Newport Beach, CA 92660
Phone: 888.984.5677