Benadryl® partners with 92.7 BIG FM to launch a nationwide hunt for the ‘Golden Voice’

Benadryl® partners with 92.7 BIG FM to launch a nationwide hunt for the ‘Golden Voice’

 

 

Jammu boy Nikhil Majotra among the 12 finalists to perform in front of Bollywood Playback Singer Abhijeet

 

The 50-year Dr. trusted cough syrup brand Benadryl® in partnership with 92.7 BIG FMis in the final leg of the Benadryl®BIG Golden Voice contest. The show is a unique, first-of-its-kind radio based singing talent hunt contest being conducted across the network’s 45 stations to identify the one ‘BIG Golden voice’ of the country.

 

Bollywood’s popular singer Abhijeet will judge the final round of twelve shortlisted contestants battling it out for a golden opportunity to sing in an upcoming Bollywood film. Since the launch of the contest in July, Benadryl®BIG Golden Voice has received an overwhelming response from audience across India, with scores of talented singers participating in the hunt.

 

TusharMurdeshwar, Vice President — Marketing, Consumer Division, Johnson & Johnson Ltd said, "Benadryl® has always been at the forefront of innovation and it remains our endeavor to provide tailor-made solutions to address all symptoms in the cough category. As a cough solutions expert, we understand the impact that a bout of bad cough can have on one’s voice, especially to that of a singer. Through this association, we hope people become aware of the importance of timely and effective care for cough.”

Ashwin Padmanabhan, Business Head — 92.7 BIG FM said, "92.7 BIG FM is proud to be associated with Benadryl BIG Golden Voice contest, a first-of-its-kind radio based talent hunt. Individuals often have abilities that go undiscovered. We are glad that the competition has provided many gifted voices a chance to sing. We thank singer Abhijeet for partnering us in this endeavor and look forward to discovering the new BIG Golden Voice of India in the finals. While the contest encourages talent and provides them with new opportunities to bring out their best, it also presents fresh and exciting content to listeners of 92.7 BIG FM."

Nikhil Majotra from Jammu is one of the 12 finalists. The finals of the Benadryl® BIG Golden Voice contest will be aired on 92.7 BIG FM every Saturday from 3:00 p.m. - 5:00 p.m. and Sunday from 5:00 p.m. - 7:00 p.m., where 3 singers will be eliminated every Saturday. The grand finale will be aired on September 14.

Listeners across Indiaenjoy listening to a unique voice hunt on the award winning radio stationand canalso support their favourite singer by means of SMS voting.Jammu residents can improve the chances of local resident Nikhil Majotra of winning the title of Benadryl® BIG Golden Voice by sending an SMS to 55454 - BIG (SPACE) BGV (SPACE) NAME OF THE CONTESTANT

 

 

For further information, please contact:

Atul Malikram

[email protected]