bindasscomes to Chandigarh for

Axe presents bindass buddiespowered by Karbonn Smart


bindass, India’s premiere youth entertainment brand is back with its nationwide hunt for bindass Buddies. Buddies which is in its 3rd Edition, came to the city of Chandigarh, in search of five effervescent buddies, who then contested to win the coveted, 'AXE Lander’ title!Flagging off the Chandigarh leg from Khalsa and DAV College, the buddies team will travelacross Quest College of Engineering and Technology Jhanjeri Mohali, Government  College Commerce, GGS Sachdeva, GianJoyti College, SUS Tangori, S D College, Ryat and Bhara College and Government College.


Axe presents bindaas Buddies Powered by Karbonn Smart will be a platform for ‘fresher’ to find a ‘buddy’ in their seniors. These ‘buddies’ are the social butterflies of the college, who have that extra zing to impress and have the ‘know-it-all’ attitude to be able to guide and induct the freshers through those initial weeks and keep them updated throughout the year about all the cool things they need to know about their new college and environment.


So what does it takes to be a bindass buddy?

Spread across two days, the guys are tested for their ability to swoon people with their charming personalities. In the first phase of selection process - basis the survey conducted and the popularity amongst female counter-parts, 10 guys from each college are selected to compete. They are then put in a tricky situation, from which they have to emerge and encash their cool quotient. While being a buddy is not that simple, being an AXE Lander is even more difficult. The Axe Lander needs to be smart, funny, energetic, and gutsy and has to have oodles of charm. In the second phase, five to seven contestants are chosen based on their performances in phase one, who then proceed to the final college activity. Split across two rounds, the college activity will decide the winner of the coveted Axe Lander title. While, one out the five contestants that are selected is presented with the Axe Lander title, the rest four will be crowned the Axe bindass Buddies!


Each of these Axe Landers from 10 colleges will be entitled to six exhilarating experiences over a period of six months. These experiences could be anything from Road trips, tickets to cricket matches, concerts or even the motorsports!  What’s more — The AXE Landers will also get access to the bindass’ microsite where they can share exciting stories of their college online with the rest of the youth - this will be an exclusive URL accessible only to those people who have been nominated as AXE Landers as result of the on-ground activity. The AXE Landers can also post stories about their experiences during the fight for Axe Lander title along with few stories and interesting information on colleges, share news and gupshup and interesting photographs.


These buddies also get an opportunity to up their ‘Social Quotient’ with the help of Karbonn SMART. The Karbonn SMART Zone Hood reaches out to the ‘SMART GUYS’ and helps them share their talents, their thoughts and their smartness in their social group, thereby giving them a chance to get super popular amongst their social group!


This one of its kind youth connect program by bindass is an amalgamation of On-ground, Online and On-air elements. With On-ground and online activations initiated in the first phase, the second phase will comprise of a 10 part series of on-air content. bindass will extend this uber cool on-ground property into an on-air property towards the end of March 2013. In addition to the information about the coolest campus Adda’s, funny tete-e-tete with college students, the episodes will also show-case the on-ground activations, eliminations and selections.


For further information, please contact:

Atul Malikram