ARROW LAUNCHES SUPERLUXE: ‘THE STITCHLESS SHIRT’
~ First time ever. The Biggest Innovation in the Apparel Industry ~
Arrow, the brand with a legacy of having dressed gentlemen for over 160 years and known for innovations, now launches the biggest innovation of all time — SUPERLUXE -The Stitchless Shirt, for the FIRST TIME ever in India — A shirt with no stitch!
A shirt is typically made from different pieces of fabric sewn together. This leads to creases on the seams, and manufacturers have been trying various ways to avoid this disadvantage and constant research led to the birth of a technology used in the Limited edition Stitchless shirt. The SuperLuxe technology that makes this feasible adopts eco-friendly high polymer thermo fuse adhesive material on the seams.
Speaking at the launch of their newest innovation, Rishi Vasudev, COO, Arrow, Said: “Arrow believes in bringing the best to its customers and with the SuperLuxe: Stitchless shirt, it brings forth an innovation, which is the world’s most advanced technology offering 100% wrinkle-resistance; making it the most Flawless and Perfect shirt. The product is a revolution in shirt manufacturing and is going to change the industry.”
The product is engineered without a single visible stitch and the seams are fused eliminating the problem of creases and puckering on seams of shoulders, sides, collar or the placket. Adding to the contemporary styling are the buttons which too are snap buttons to eliminate sewing threads to complete the flawless look. The fabrics used are of the highest quality in 2 Ply cotton, which gives the shirt a very premium look.
Priced at INR 5599/-, Arrow stitchless shirts in 10 designs is a ‘Limited edition’ offering, making it a true collectible piece for the discerning man.
So be the first to possess a true innovation from Arrow — SuperLuxe, the Stitchless Shirt!
Arrow is available in all the major cities and towns across India. However, being a Limited Edition offering, SuperLuxe-the Stitchless shirt, is available at only select Arrow stores in Delhi, Bombay, Bangalore and Ahmedabad.
- In Bangalore, SuperLuxe, the Stitchless shirt is available at Brigade Road, Indiranagar 100 feet road, Orion Mall and Garuda Mall.
- In Bombay, SuperLuxe — The Stitchless Shirt, is available at Arrow exclusive stores at Linking Road, Colaba, Infiniti Mall Malad and Inorbit Vashi. .
- In Delhi, SuperLuxe — The Stitchless Shirt, is available at Arrow exclusive stores at Connaught Place, South Ex, Ambi Mall Vasant Kunj and Ambi Mall Gurgaon.
- In Ahmedabad, SuperLuxe — The Stitchless Shirt, is available at Arrow exclusive stores at CG Road and Alpha Mall
- In Kolkata Super Luxe is available at Arrow Exclusive Stores at South City Mall and Salt Lake
- In Hyderabad, Super Luxe is available at Arrow Exclusive stores at Secunderabad, Somajiguda and banjara Hills
Other than Arrow Exclusive stores, SuperLuxe from Arrow will be available exclusively with Retail Partners Shoppers Stop and Online Retailer Myntra.com
About Arrow
Born in 1851, Arrow is a blue blooded American brand — bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. In India it was launched in 1994 and is today the only truly international menswear brand in India.
Known as the expert shirt maker since 1851, Arrow, in its glorious past has brought several innovations that changed the apparel Industry. Inventor of the world’s first detachable shirt collar, the world’s first shrink-free cotton shirt, introduced Stain free and wrinkle free concepts to clothing. Today, Arrow offers the best in class formals and has the following innovations in shirts:
- Travel Series — Stain free. Wrinkle resistant shirts. Designed for those on the move.
- Autopress Shirt — Wrinkle free shirt that stays crisp all day long.
- Puraido — Japanese technology that provides superior wrinkle resistance with DP rating of 4.0
- 4. Handmade shirt — Made from Italian fabric, this exclusive shirt is handcrafted to precision by a single tailor.
- President’s collection — a range of super-premium shirts in rich fabrics.
- The Great White Shirt — A classic since 1851. Popular even today.
Arrow. Crafting the future of shirts since 1851.
Apart also has the following other sub-brands to cater to the lifestyle needs of the modern day professional:
- Arrow New York — Zero calorie work wear meant for the experimentative young professional. Made in slim fits and with international styling and designs.
- Arrow Sport — Leisure and weekend wear to live the American Sports lifestyle.
- Arrow Woman — Fashion formals for stylish urban women.
Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there.
For more information, please contact;
PR 24x7 Network Limited
Atul Malikram
www.atulmalikram.in