Arise India enters Lucknow’s organized market with ‘Arise One’;
Delivers entire Arise product folio to consumers and positive returns to
investors
---
~ Enhancing positive brand imagery and providing the customers a delightful buying experience, ‘Arise One’
~ Will enhance productivity of investors, where they get an assured return of 25% annually ~
~ Will make the consumer shopping experience better by offering live experience of varied product folio on a
concept showcases an comprehensive product range under one roof ~
common platform thus creating a never-seen-before shopping opportunity ~
Lucknow (Uttar Pradesh) — August 5, 2014: Arise India Ltd, the industry leader in electrical &
electronic goods, in its effort to build positive brand imagery and create a brilliant shopping experience
for the consumers enters the organized retail domain in Lucknow with its ‘Arise One’ concept. Showcased
via an interactive session hosted today at Hotel Piccadily, this Arise One concept seeks to deliver an entire
portfolio of products to the consumers under one roof while ensuring handsome return on investments to
the investors.
A reputed brand name with a diversified product portfolio, Arise has in over 30 years of business found
acceptance amongst the majority of consumers and trade channels of the country. With today’s business
models moving on from the traditional dealer/distributor channels onto consumer oriented channels,
Arise senses this opportunity to create a new consumer shopping experience through ‘Arise One’. By
displaying an entire product range on a common platform, Arise One will provide an experience to the
consumers that will enable them to have a first-hand look into the products and thus make an informed
buying decision.
One of the very few names who can claim a diverse portfolio of products, Arise has a product for every
need. Showcased to the dealer community of Lucknow here today, the ‘Arise One’ concept displayed the
entire product folio headlined by an experiential demo zone featuring the Arise Divine 4.2 Boom LED TV
with revolutionary features for AndroidTM. Creating a buzz with its pioneering features, the LED TV was
showcased for the consumers for the first time and garnered great enthusiasm and positive feedback from
the consumers and dealers alike.
Mr. Avinash Jain, Managing Director of Arise India Ltd, “With ‘Arise One’, we are redefining the next
generation of the three way brand-channel-consumer interaction. Today the consumer & channel interaction
with the brand has changed and to keep up with the times we also have to change our business model. Over
the years, Arise India has found acceptance not only in the trade channel but in millions of households across
the length and breadth of the country. It is this acceptance that we seek to build upon through our new trade
initiative.”
“The need of the hour is to enhance the brand imagery and give customers a delightful buying experience at
the point of sale. ‘Arise One’ is a step in this direction, with a vision to attain the premium positioning in the
consumer mind-space. With Arise One, we are confident of strengthening our hold in the market and build
upon the legacy which has helped us in becoming the most preferred electrical & electronic goods brand in
the country”, he added.
About Arise One
Benefits for the Consumers
With a vision to attain a premium positioning in the consumer sales sector, ‘Arise One’ will create
an altogether new paradigm in retail shopping. It will offer a comprehensive product range whilst
showcasing the best products and services with extended warranty. Combining the best of products from
its extensive product catalogue, ‘Arise One’ will offer a never-seen-before shopping opportunity to the
consumers. Apart from store sales, Arise India in its effort to create a fresh new shopping concept will also
operate on the e-commerce platform which will offer a direct interface between the consumers, the brand
and the products.
Benefits for the Investors
Arise India boasts of huge network of dealers, distributors and channel partners. It is thus, to offer a new
business opportunity to the trade channels, that ‘Arise One’ will bring in the concept of shop-in-shop
stores. In an effort to build upon a brand legacy which the trade channels will be proud of, ‘Arise One’ will
offer a revolutionary ‘Fantastic Five’ concept which is aimed to enhance the productivity of investors.
The Fantastic Five Concepts include:
- Adding Value to your Investment: Associating with Arise India is a valuable proposition. Not
only does the investor get full returns on his investments, he also stands to claim redeemable
value, which is much greater than the total value of investment.
- Always the hot sellers - The dealer will only have the products which are in demand. The
company will replace the redundant stock with a fresh stock of hot selling products, thus ensuring
fresh and the most hot-selling stocks for the dealers.
- Profit before Purchase —Arise turns the incentive scheme altogether and guarantees assured
return of 25% annually, at the time of enrollment into the scheme. Exciting commission or 25%
return, whichever is higher will be offered to the seller.
- Your personal E-Salesman —The ‘Arise One’ scheme comes with a personal electronic device —
‘Arise’s E-Salesman’, preloaded with detailed information on Arise products which helps answer
customer queries effectively and educates on the USP of the products.
- The Guarantee of Arise — All Arise products come with a guarantee of exceptional quality which
assures peace of mind. Adhering to the highest quality standards and performance, Arise products
come with door step service and online service to the customers, thus creating a win-win situation
for the brand, the dealer and the customer.
Every ‘Arise One’ section will feature a uniform concept with pre-approved branded design. Also as a part
of specific consumer-centric approach, the dealer benefits from strategic after-sales service initiatives
where ‘Platinum One’ franchisee has Service Centre and Service Engineer, ‘Diamond One’ franchisee has
Service Engineer appointed by the company and ‘Gold One’ franchisee has Service — on - Call facility.
‘Arise One’ Franchisee Benefit Highlights ‘Arise One’ Customer Benefit Highlights
With fixed price policy, dealers are free from
One stop stock availability will reduce dependency
on multiple outlets for stock delivery
No tension of market volatility, as Arise One
With Arise committing to replace unused or out
of trend goods, dealers are free from static stock
Arise’s commitment of minimum guarantee ensures
bargaining tensions
anywhere across India
guarantees price insulation
tensions
flowing Returns on Investment
Festive offers, biggest range of goods and a varied
range to choose from ensures the best business
‘One India — One Price’ will offer unprecedented
transparency to consumers to buy products from
The biggest range of products ensures the widest
choice availability to consumers
Extra features, extra warranty and extra peace of
mind — the hallmarks of Arise One
‘One India — One Service’ ensures that the
consumer gets best service backup anywhere in
the country, irrespective of the location where
the product was bought from
Earning points to redeem later is now so easy
with Arise One. Consumers will now earn &
redeem points just by referring products to
The best competitive pricing ensures best
products at the best prices to the customers
friends and family
investment to the dealer
About Arise India Ltd.
Arise India Ltd. is a leading manufacturer of Inverters, Batteries, Submersibles, Monoblocs, Gas &
Electrical Geysers, Pumps, R.O. systems, Air conditioners and LED Televisions and has over the time of 3
decades become the brand of choice for the discerning customer of the country. Arise India Ltd. has been
awarded an ISO 9001- 2008 certification by BSI London (United Kingdom), wherein most of the product
range is ISI Certified and has been honoured with numerous awards and licenses.
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