Animal Planet CelebratesIndia’s National Animal Tiger
WithA Month Long Programming
“Where Tigers Rule”
-Bollywood actors AbhayDeol and Chitrangada Singh join support-
New Delhi, February24, 2014: Animal Planet will bring the country’s attention on India’s majestic animal — Tiger — with its special month-long programming initiative WHERE TIGERS RULE.
Leading Bollywood actors AbhayDeol and Chitrangada Singh have joined India’s leading wildlife channel Animal Planet to create nationwide awarenesson the threats affecting tigers’ survival and the acute role tigers play in balancing India’s ecosystem.
From the breathtaking landscapes of Sundarbans to the magnificent forests of Ranthambore, WHERE TIGERS RULE provides an intimate look into the mysterious world of tigers. Featuring some of the leading tiger experts like Alphonse Roy, Valmik Thapar, Saba Douglas Hamilton,Dave Salmoni, Simon King, John Varty, Niall McCann, WHERE TIGERS RULEshowcases the elusive lifestyle of tigers and raise concern about the grave situation of dwindling tiger population.
With a few thousand tigers left in the wild, every small effort represents hope for their survival.
Through this engaging month-long line-up,Animal Planet’s WHERE TIGERS RULE highlightsthe secret lives of this private predator revealing itsbehaviour, predatory skills, conflictwith humans, habitat destruction, poaching and conservation issues.
WHERE TIGERS RULEwill air every night at 8PMfrom 1st to 31stMarch,only on Animal Planet.
Commenting on the initiative, Rahul Johri, Senior VP and General Manager — South Asia and Head of Revenue, Pan Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacificsaid,”Tiger is a symbol of wildlife wealth of India and holds an irresistible fascination due to its secretive predatory nature. Its dwindling population is a matter of great concern. Animal Planet through its dedicated programming aims to help viewers understand and appreciate this majestic and endangered big cat.”
Leading actor AbhayDeol says, “Tiger is a supreme predator and is an indication of the well-being of our ecosystems. Saving the tiger is not just a choice, it’s our need. I am hopeful that my association with Animal Planet will help raise consciousness amongst audience in securing the future of this beautiful animal.”
Actor Chitrangada Singh said, “We are left with very few tigers in the wild and if collective action is not taken, the most iconic animal could be wiped off the planet forever. Animal Planet’s Where Tigers Rule is a wonderful initiative that will sensitise viewers to understand the importance of this charismatic cat.”
Now in its third year, Animal Planet’s WHERE TIGERS RULE has previously been supported by Ajay Devgn, BipashaBasu and John Abraham. The cause also gained affiliation from Olympic gold medalist Abhinav Bindra, filmmaker Mike Pandey and conservationists Belinda Wright.
Some of theprogrammes in line-up include:
SWAMP TIGERdocuments the life of the most elusive of cats - the royal Bengal tiger of the Sundarbans. Using elaborate night-sight equipment sensitive to moon and stars, the viewers will watch never-seen-before sight of a female tiger covering a carcass with leaves just before dawn and many revelations that follow.
TIGERS NEXT DOOR takes a look at an intimate portrait of Sita, an Indian tigress and her cubs in the forest of Bandhavgarh in Central India. The film analyses political changes sweeping across the nation which could mean a better future for the locals and tigers alike.
INDIA - KINGDOM OF THE TIGERisa historical epic depicting India from 1910 to the modern era. The film chronicles life of Jim Corbett, the famed English hunter-naturalist, as he races to save an Indian village from the terror of a man-eating tiger.
Naturalist and filmmaker John Varty and zoologist David Salmoni are the ultimate friends of these beautiful animals.LIVING WITH TIGERSfollows theirdynamic and ambitious program which has been developed to reintroduce captive tigers into the wild.
TIGER, HUNTING FOR A HOME looks at some of the issues concerning the plight of Tigers and how their existence or extinction impacts life around them.
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About Animal Planet
Animal Planet is the world’s only brand that immerses viewers in emotional, engaging and passionate content devoted to animals — from wildlife to pets. Animal Planet connects humans and animals with rich, deep content and offers animal lovers access to entertainment, information and enrichment via multiple platforms including television, online and merchandising extensions. Animal Planet is available to 390 million subscribers worldwide. Animal Planet launched in Asia-Pacific in 1998 and is currently distributed to more than 175million subscribers in 30 countries and territories in the region. For more information, visit Animal Planet at asia.discovery.com.
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