ANIMAL PLANET CELEBRATES INDIAS INCREDIBLE WILDLIFE WITH
ONE-MONTH PROGRAMMING LINE-UPYEH MERA INDIA
COMMEMORATES INDEPENDENCE DAY WITH TRIBUTE TO THE COUNTRY’S WILDLIFE
-Salim&Sulaiman Merchant composeYehMera India Animal Anthem-
New Delhi, 5.08.2013:Commemorating the 67th year of India’s independence, Animal Planet celebrates the country’s exoticwildlife through its month-long programming line-up YEH MERA INDIA. Airingfrom August 15, every night at 9:00P.M. on Animal Planet,YEH MERA INDIAshowcasesfascinating wildlife, rich and varied landscapes and great natural treasure troves of India. The series travels from the mountains of Himalayas to wetlands of Odisha, and from Sahyadari ranges in Western Ghats to BandhavgarhForests in the heart of India. The line-up featuresrare species like theLion-tailed Macaque, Mahseer fish, Goonch fish, Malabar Pit Vipers, Dholes andGharials,wildlife that are unique to India.
To mark the occasion, Animal Planet launches YEH MERA INDIA animal anthem, as a way to epitomise the magnificent andspectacular wildlife of Indian subcontinent with itsthematic lyrics. The multi-lingual song has been composed by Bollywood's eminent music directors Salim and Sulaiman Merchant and sung by Salim, June Banerjee and NandiniSrikar in Hindi, Bengali and Tamil, respectively.The anthem strives to remind viewers of the splendid creatures we share our planet with.
Rahul Johri, Senior VP and General Manager — South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said "Animal Planet highlights India’s staggering wildlifeand natural spectacles through its month-long programming line-up YehMera India. The initiativeis a celebration of the most enigmatic animals found in exotic landscapes of our country.”
Anthem composer Salim Merchant said, “I am glad to be associated with Animal Planet through YehMera India anthem which reaches out to millions of people in the country. There is no better way than music to celebrate the importance of animals in our lives.”
Popular south Indian singer and composer NandiniSrikar commented, “I love animals and I'm a big fan of programs of Animal Planet. I am delighted to be a part of YehMera India. The anthem recognises the value of India’s wildlife and its unparalleled natural habitat.”
Noted Bengali singer June Banerjee added, “Our natural wealth is an irreplaceable heritage that must be preserved for our future generations.”
YEH MERA INDIA line-up includes programmes like Jungle Hooks: India chronicling epic journeys of angler Jeremy Wade to Ganges in search of most bizarre and dangerous fish; Odisha’s Wetlands documenting the contribution of wetlands in maintaining the ecological balance; Nagarahole - Tales from an Indian Junglecapturing the natural spectacle of Nagarhole Park from one monsoon season to the next and investigating the threats to India's precious ecological heritage; Creatures Of The Great Rains portraying the effect of monsoons on creatures great and small: from elephants to frogs, tigers to monkeys, rhinos to leeches; and
Shola - India's Jungle of Rain showcasing the incredible variety of wildlife present in the Western Ghats.
YEH MERA INDIAallows viewers to travel widely across India in the comfort of their homes to experience thedramatic convergence of rare wildlife with people and habitats. Viewers will travel to Thar Desert in Rajasthan which holds desert’s largest livestock market, the Nagaur fair. The episode uncovers natives’ traditional way of life and their ancient alliance with nature. Further in Rajasthan, watch how thousands of Hindus flock to the temple to honour the miracle goddess Karni Mata whose children are believed to be reincarnated in a rat’s body. In Himalayas, follow the path of river Ganges to see rarest and strangest animals on the planet including illusive River dolphins, otters and bizarre long nosed crocodiles ‘Gharials’. At 5,000 meters above sea level, among the most treacherous and untamed mountains of Himalayas find how Blue sheep or ‘Bharal’ have made this desolate cold desert their home.
For further information, please contact:
Atul Malikram