American Tourister unveils its latest ´Inseparable‘ TVC
Campaign launched to promote new line and offer
Leading luggage brand, American Tourister, has launched a new TVC ´Inseparable‘ to introduce its new product line and Jodi offer. Conceived by Contract Advertising, the new ad campaign highlights the captivating identity of American Tourister through its brand new collection that is high on quality and style.
The ´Jodi Offer‘ gives customers a fabulous discount when buying a pair of American Tourister bags. The Inseparable TVC is brilliantly positioned with the onset of the wedding season and accompanying gifting opportunities, and at a time when people are planning their honeymoons and other vacations.
The campaign is set in the picturesque city of Varanasi which is a common tourist destination. The TVC captures the emotions of a foreign tourist who is seperated from her partner amidst the crowd. With an American Tourister in hand, she embarks upon an adventurous hunt for her partner with the help of the mystical people of Varanasi, who guide her by recongnizing her trendy luggage.
Commenting on the new brand campaign, Mr. Subrata Dutta, Managing Director, Samsonite South Asia Pvt Ltd says, “At American Tourister, we compete with ourselves. It is our constant endevour to bring out the best product range at a competitive price, without compromising on quality. With the advent of the festive season, we are all set to hit the market with amazing an offer and couldn‘t find a better way to unveil our latest collection.â€
Speaking about the new ad, Mr. Ravi Deshpande, Chairman and Chief Creative Director, Contract Advertising says, “Brand American Tourister is a unique blend of toughness and international class - as reflected in every campaign created by us for the brand, till date. The latest television commercial, crafted around the unique offering of matched strolleys for couples, attempts to up the creative ante at different levels. It dials up the international quotient by showing the exotic side of Benaras, and brings in romance, with the idea of Inseparability. The unique score, in the lines of world music, is composed by Sneha Khanwalkar. I'm hopeful that this campaign will take American Tourister‘s image and equity to the next level.â€
After presenting an urfogettable ´Smart International Backpacks‘ campaign earlier this year, American Tourister unfolds its latest TVC that speaks volumes about the design, durability and maneuverability of American Tourister bags.
Credits
Agency: Contract (India) Pvt. LimitedCreative team: Ravi Deshpande, Kaushik Roy, Vikas Dubey
Associate Creative Director Films: Ketaki Guhagarkar
Musician: Sneha Khanwalkar
Singer Malobi Dasgupta
Business: Khyati Anand
Account Planning: Raman Iyer
Production House: Asylum Films
Director: Razneesh Ghai (Razy)
For further Information, please contact:
Atul Malikram
9827092823