ALOFT’S SIZZLING “STYLE AT A STEAL” BRAND
ARRIVES ON THE SCENE IN BUSTLING AHMEDABAD
With the Opening of Aloft Ahmedabad, SG Road, Starwood’s Fast Growing Mid-market Brand Introduces Technology-Fueled Loft-style Accommodation to the Dynamic City of Ahmedabad
AHMEDABAD, INDIA — May 28th, 2013 - Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today announced the debut of Aloft Ahmedabad, SG Road, bringing its industry-changing brand, associated with ground-breaking initiatives in design, music and technology, to the Western Indian state of Gujarat. The opening marks Starwood’s fifth Aloft hotel in India’s rapidly expanding hospitality market.
The brand currently has a strong footprint in South India with well received hotels such as Aloft Chennai, OMR - IT Expressway, Aloft Bengaluru Whitefield, and Aloft Coimbatore Singanallur. Recently, Starwood entered North India with the Aloft Chandigarh Zirakpur. With the opening of Aloft Ahmedabad, SG Road, the brand is establishing a strong pan India presence. All Aloft hotels in India are developed with the Urbanedge Hotels, a special purpose vehicle (SPV) of Auromatrix Holdings Private Limited.
Located on the main highway that connects Ahmedabad to Gandhinagar, the capital city of Gujarat, the 176-room hotel is a landmark addition to one of India’s most industrialized states. Attracting business and leisure travelers, the hotel allows seamless access to booming commercial areas, trendy shops, and a must-see street market.
Influenced by stylish and modern urban design, Aloft Ahmedabad, SG Road features loft-style rooms that provide guests with a relaxed and breezy stay. With plug and play connectivity tied to a fun-loving social vibe, Aloft represents the introduction of a new generation of sleek mid-market hotels to the country. Driving trends in music, design, and technology, Aloft is well positioned as an go-to brand for the next generation of travelers, delivering an energetic yet affordable guest experience.
“Aloft’s emphasis on design, combined with its tech-savvy features and vibrant social atmosphere all at an affordable price point, translates globally and it is attracting a growing group of loyal travelers,” says Brian McGuinness, Senior Vice President, Specialty Select Brands for Starwood. “Aloft’s international expansion so early in the brand’s life cycle is unprecedented. The brand is quickly gaining traction in India, and we look forward to the continued momentum to grow the brand.”
“We see a huge potential for Aloft in India, and will therefore pursue opportunities through an ambitious expansion plan with the opening of a second Aloft hotel in Bangalore, Aloft Bengaluru Cessna Business Park, later this year, and an Aloft hotel at the Delhi International Airport Limited (DIAL) in the near future,” says Dilip Puri, Managing Director India and Regional Vice President South Asia, Starwood Asia Pacific Hotels & Resorts Pte Ltd. “The economy is growing, the landscape is exotic and the culture is rich, making it the perfect match for the energy and vitality of Aloft Hotels. The brand is all about the tech-savvy early adopter, and we are excited to connect with India's growing base of next generation travelers, offering a hotel experience that matches their forward-thinking sensibilities.”
The hotel features innovative social technology embedded in vibrant and atmospheric public spaces where guests can work on laptops or play a game of pool at the re:mixTM lounge; mix and mingle at w xyzTM lounge; or grab a bite to eat at re:fuel, the one-stop food and beverage area that offers sweet, savory and healthy fare. Guests can also dine amid the vivid interiors of dot.yum, the hotel’s all day dining restaurant; and unwind and re-energize in the re:charge fitness center or at splash, the outdoor pool.
Aloft’s social guest experience, especially in the buzzing re:mixâ„¢ lounge and happening w xyzâ„¢ bar, has earned select hotels a coveted spot on TripAdvisor’s 2012 “Top 10 Trendiest Hotels in India” and “Top 10 Trendiest Hotels in the World” rankings lists.
Additionally, Aloft Ahmedabad, SG Road offers tactic, a versatile function space that is equipped with the latest audio-visual hardware, providing the perfect creative space for small meetings.
“Aloft Hotels in India have successfully filled the void between upper-upscale and upscale hotels with their fresh, stylish, urban and tech-forward vibe, connecting travelers on their adventures,” says Kumar Sitaraman, Chairman, Auromatrix Holdings Private Limited. The overall ambience sets it apart, and we look forward to strengthening our partnership with Starwood Hotels and Resorts with many more such properties.”
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