Allied Blenders &Distillers unveils stunning new pack designs for its flagship Officers Choice Whiskies


July 2016:Allied Blenders & Distillers (ABD),India's largest domestic spirits company,this week unveiled exciting new packaging designs for its flagship brands -Officer’s Choice and Officer’s Choice Blue.

The contemporary new designs are aimed at harmonizing brand identity; improve aesthetics, appeal and visibility.Officers Choice wears a stunning new white, red and gold look- complimented by similarly clean and minimal design aestheticsof blue and gold withOfficer’s Choice Blue.

Speaking on the occasion, Mr. Ahmed Rahimtoola, Head of Marketing, Allied Blenders and Distillers, said“ABD has always stayed with consumer needs and aspirations. This understanding has made Officer’s Choice the largest selling whisky in the world,each of the last 3 years.With packaging playing a critical role for discerning consumers it is imperative to build on our competitive advantage and build forfurther growth.”

Over the years ABD has outpaced the industry growth by growing at a 3 year CAGR of 20% versus the industry growth of 6% over the same period. Officer’s Choice Whisky — The World’s largest selling whisky brand, clocked a sale of 26 million cases in FY 15 — 16 while its 4-year old premium variant, Officer’s Choice Blue, recorded sales of 8 million cases during the same period.


About Allied Blenders & Distillers Pvt. Ltd

Allied Blenders And Distillers Pvt. a Kishore Chhabria promoted company. Its flagship brand is the famous Officer's Choice Whisky and the portfolio includes Officer’s Choice Blue Whisky, Officer’s Choice Black Whisky, Class 21 Grain Vodka, Wodka Gorbatschow (Germany’s No. 1 Vodka), Jolly Roger Premium Rum, Lord & Master Brandy and Kyron Premium Brandy. ABD is the 3rd largest spirits company in India with volumes of 36 million cases for the year 2015-16 and growing at a CAGR of 20% over the last 3 years making it the fastest growing spirits company in India. ABD possesses a strong sales and distribution network nationally and a pan-India manufacturing base that includes 54 manufacturing / bottling units. It has 15 sales offices in 22 states across the country.