Interact with those who comment on your blog. A blog is a two-way medium, and interacting with commenters can advance the discussion and give you new ideas for posts. If you use your blog for marketing, it can help you to resolve customer complaints, sometimes more quickly than through traditional customer service channels.
Make alternative content. Your blog may have much more than just text. Try using multimedia. You can use video content, make podcasts, or just use alternative creative application on your posts, like PDF booklets, mind maps, or templates. Even something like a simple download page for your blog can make for many more visits to your blog.
Just because you're operating a blog, that doesn't mean that your site doesn't have to look nice. Every blog should be appealing, so take your time to design an attractive site. Most hosts will have template tools you can use, so make the most out of them by adding attractive features that will really pop when people visit your page.
When you are writing, make sure that you stick to what you already know. You want your articles to be written with some level of expertise so that people will take you seriously. If you have to spend a lot of time researching, it will come out in your writing that you do not know much about the topic.
Use tags correctly. Tags let you categorize your posts into different categories, which can then be searched by readers. Each of your posts should have two or three tags. Make sure you use the same words for similar posts (don't have a "bikes" and "biking" tag, for example), and don't give posts too many tags, as this tends to clutter up categories.
It is important to have the right mindset when you are blogging. Blogging is really a social business, so you want to make sure that your readers can reach you if they want to. Also spend some time interacting with other bloggers that work in your niche. Establish good relationships, and you will be highly rewarded.
Humor is okay to use in a blog, as long as you are keeping it appropriate. You want to make sure that your articles are still informational, and will be giving the readers what they are looking for. If you only use humor, your articles will be filled with too much fluff.
Hopefully with all of the information you learned from this article about blogging you now have a better grasp of what blogging is about and how it can help you. Remember that when it comes to blogging you want be sure to apply any knowledge that you know; that's how you become successful.